Head of Marketing, Fragrance & Beauty
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.
About the role:
The US F&B Head of Marketing is entrusted with shaping and elevating CHANEL’s Brand Equity in the US, for the three strategic categories - Fragrance, Skincare and Makeup, in line with Global strategies and local market realities. This visionary leader can connect modernity with heritage, promote Brand saliency and desirability while helping drive data-informed, innovative and client‑centric growth, in a marketing landscape shaped by AI, innovation and new possibilities. Our ideal candidate is attuned with the ever-changing rules of the US market and client journeys and energized by fostering deep emotional connections between the Brand, its existing and potential clients.
This position orchestrates the full marketing ecosystem with a strategic mindset, inspiring and promoting a collaborative partnership with DCX, Brand Communication and Artistic Direction teams, locally and globally. Leading both Brand Management and Trade & Retail Marketing teams, this role ensures that every expression of the brand is coherent, elevated and culturally resonant, creating ultimate client experience at every touchpoint.
What impact you can create at CHANEL:
Brand Strategy and Brand Equity Stewardship
- Champion Chanel’s brand equity, ensuring all initiatives reflect the House’s heritage, creative vision, and uncompromising standards.
- Translate global brand strategies into locally relevant, high‑impact plans that reinforce CHANEL’s local leadership in luxury fragrance and beauty, while in return promoting US market and client realities towards Global teams, to ensure that these specific needs are understood and translated into product and orchestration strategies.
- Be the voice of the Brand to communicate CHANEL’s vision and support priorities to our Retailers and Market Teams, inspiring alignment and ambition.
Category Expertise Across the Three Axis
- Demonstrate deep strategic and operational mastery of Fragrance, Skincare, and Makeup, understanding category dynamics, competitive landscapes, and client evolving motivations, to orchestrate locally relevant activations and nourish Global MTP product plans.
- Guide category teams to build long‑term equity while delivering short‑term business performance, supervising and consolidating A&P budget by axis, facilitating prioritization and monitoring sales performance and ROI to adapt plans and investments in real time.
- Commission and interpret marketing intelligence, consumer research, competitive analysis, and trend forecasting to inform strategy. Translate customer data and market insights into articulated action plans by axis, govern implementation and measure success, with the support of the Transformation Office, Insights, Brand Comm (BC) and DCX teams. Connect the dots and lead the evolution from episodic insights to AI-augmented intuition, sensing cultural shifts and market opportunities.
360° Marketing Orchestration and Execution
- Conduct the orchestra, leading the end‑to‑end development and implementation of integrated marketing campaigns, partnering closely with Brand Communication, Digital and Client Experience, Artistic Department and Retail teams, as well as Global partners.
- Beyond campaigns, ensure – with the support of the DCX and BC teams – that we create relevant and always-on connection across touchpoints of the client’s journeys (events, digital activations, retail experiences, services…), to convey the House’s storytelling through elevated and innovative multi‑channel expressions, elevating client lifetime value.
- Lead in a fluid world: operate in a composable marketing model where teams and skills reconfigure around outcomes, not just fixed roles.
- Client Journey & Experience Expertise
- Bring a sophisticated understanding of modern F&B client journeys across online and offline ecosystems for each product axis.
- Partner with DCX and Retail teams to ensure that every online and offline interaction— from digital discovery, in-store experience, events or post‑purchase engagement — feels seamless and reflects the House’s signature level of service.
- Create unforgettable moments: together with the Artistic and Education teams, support the Retail to deliver extraordinary in-store and event experiences, consistent with Brand’s standards.
- Leverage insights and data to anticipate the expectations of the diverse US clientele (esp younger targets) and shape meaningful, personalized experiences for launches and core product offer.
Leadership & Team Development
- Inspire, mentor, and develop high‑performing teams, nurturing curiosity and innovative spirit, accountability, and cross‑functional collaboration.
- Foster a culture of operational excellence aligned with Chanel’s image and values, where team members also feel empowered to bring “out of the box” ideas to create Brand magic and unique story-telling.
- Lead with agility and promote simplification: guide an evolving organization, where roles continuously reconfigure as AI’s impact rises. Continuously assess what to automate, augment or eliminate, focusing teams on Brand priorities and high-value work. Partner with P&O to pilot adaptive organization principles when relevant.
Strategic Partnership & Influence
- Develop strong relationships and trust with leaders of the rest of the marketing ecosystem (DCX, AD, Brand Comm) and collaborate with global and regional stakeholders to ensure strategic alignment and best‑in‑class execution.
- Represent the voice of the market: provide sharp insights to influence global strategy and innovation pipelines.
You are energized by:
- Developing and executing strategic plans
- Setting lofty goals and achieving them
- Working in a highly collaborative environment
- Navigating complexity and supporting consistent transformation and change focusing on efficiency
- Collaborating with passionate teammates
- People leadership, coaching and development
- Creative problem solving and learning something new every day
What you will bring to the team:
- Product sensibility across Fragrance, Makeup and Skincare with deep fluency in F&B brand equity building in a US competitive and diverse environment.
- Visionary and strategic thinker with strong executional discipline, able to think out of the box, bring the outside in and challenge conventions while honoring brand heritage and delivering exceptional client experience.
- Inspirational leader who attracts, develops and retains top talents.
- Deep cultural intuition and trend curiosity.
- Data-driven and able to transform insights into action plans
- Holistic expertise of the modern omni-channel client journey and the psychology of premium US consumers across age pyramid, as well as understanding of client-centric communication automation tools and growing impact of digital and AI on Marketing function.
- Strong financial acumen and budget management skills.
- Comfortable to lead by influence in complex environments, rely on centers of expertise (Brand Comm and DCX, Global teams) while challenging and connecting the dots.
Position Logistics:
- Partially Remote: Role requires a minimum of three days in-person office presence at NYC office
- Minimum of 20 years of experience and 15+ years of specific marketing experience
- Strong analytical skills and the ability to synthesize data easily
- Experience leading teams and leaders of teams
- Bachelor’s degree required, Master’s degree or MBA preferred
- Proficient use of Microsoft 365 programs is required
- Ability to travel internationally and domestically approximately 15% -20% or as business requires
- Exceptional written and verbal communication required with an understanding of French language preferable
Compensation:
- The anticipated base salary range for this position is $256,100 through $400,000. Base salary is one component of the total compensation for this position. Other forms of variable pay [may/will] be offered for this position. Other components [may/will] include bonus potential, benefits, and/or perks.
Benefits and Perks:
- Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund
- Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
- Generous paid time off policies to include vacation, holiday, sick and volunteer days
- 401K and other incentives
- Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
- Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking
Additional Information:
Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:
Diversity and Inclusion:
- At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
- We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.
Chanel Community:
- CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.
- Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.
Sustainability:
- CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.
- Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.
Arts and Culture:
- We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.
Fondation Chanel:
- Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny. Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.
- For more information, please navigate to the Fondation Chanel website here
Career and Leadership Development:
- We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.
*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time
