Manager, Media (Spain & Italy)

We are seeking an energetic and results-oriented Manager, Media to join our expanding regional marketing team in Southern Europe (Spain & Italy), based in Madrid. You will be key in developing, executing, and optimizing our media strategy across multiple channels with a specific focus on driving brand awareness and sales. You will collaborate closely with internal teams, manage relationships with media vendors and agencies, and ensure the successful execution of media campaigns that deliver measurable results. 

What You'll Do 

Leading Day-to-Day Media Management 

• Develop and implement multi-channel media strategies aligned with brand objectives and marketing goals for the Southern Europe market.

• Work closely with internal stakeholders (Social, Category Marketing, Creative, IMC, Finance) to define campaign media targets, set budgets, and ensure alignment with overall marketing strategies.

• Be experienced in working on Social and Influencer strategies and paid social campaign planning.

• Serve as the bridge between upper and lower funnel media activation, feeding insights to the performance team and leveraging their learnings to optimize media strategies.

• Oversee accurate and timely reporting of media campaign performance, ensuring that key metrics and insights are shared with internal stakeholders (e.g., Data team, IMC team).

• Manage media buying across a variety of channels, including Social, digital, and more.

• Oversee the execution, optimization, and tracking of media campaigns, ensuring adherence to budget, timelines, and performance expectations.

• Use marketing analytics tools to measure campaign performance, optimize ROI, and identify areas for improvement.

• Analyze complex data and translate insights into actionable recommendations that are accessible and understandable for the wider business.

• Stay updated on the latest advertising trends and technologies, recommending new media opportunities to enhance the effectiveness of future campaigns.

• Build and maintain strong relationships with media vendors and agencies to ensure successful campaign execution and continuous improvement.

What You'll Bring 

Attributes & Skills 

• Proven track record of developing and executing successful advertising campaigns across both traditional (TV, print, etc.) and digital channels (social media, display, OLV, etc.).

• Strong knowledge of various media platforms, particularly social.

• Experience in full-funnel marketing activation, with an understanding of how each part of the funnel contributes to overall campaign success.

• Familiarity with marketing analytics tools and platforms to track and measure campaign performance and ROI.

• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams (marketing, creative, sales, etc.).

• Experience in project management, with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment.

• Knowledge of the small domestic appliance industry is a plus.

• Strong data analysis skills, with the ability to translate complex data into actionable insights for campaign optimization.

• A creative mindset and passion for developing engaging, innovative advertising.

Qualifications 

• 5+ years of prior experience in a media agency, media owner, or client side media team.

• Strong project management skills, with the ability to manage multiple campaigns simultaneously.

• Excellent written and verbal communication skills.

• Strong interpersonal and team management skills.
• Fluent in Spanish and English, Italian is a plus