Brand Manager

Role Purpose 

The Brand Manager – Sweden plays an essential executional role in delivering locally relevant marketing activation across the full Coca‑Cola portfolio. As part of a small, agile non‑Top‑9 marketing team, this role focuses on adapting centrally developed brand plans, campaigns, toolkits, and IMX assets for the Local market and ensuring high‑quality implementation across channels. 

The Brand Manager collaborates closely with the Marketing Director, local system partner (CCEP Sweden), and the global/OU network to ensure that all brand activities meet Local market needs while remaining consistent with central brand strategy. 

This is a hands‑on, detail‑oriented role ideal for a marketer who thrives on activation, coordination, cross‑functional collaboration, and driving excellence in execution. 

What You’ll Do for Us 

Brand Execution & Local Adaptation 

• Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for Sweden.

• Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate with Local consumers across linguistic regions.

• Support adaptation of local claims, pack/label requirements, legal approvals, and customer‑specific messaging.

Campaign Activation & Project Management 

• Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and in‑store touchpoints.

• Manage timelines, cross‑functional alignment, approvals, asset delivery, and production details for Local-specific activities.

• Work with agencies (creative, digital, shopper) on adaptation briefs and quality control.

Cross‑Functional & System Collaboration 

• Work closely with:

• CCEP Sweden marketing & commercial teams

• Shopper & Customer Marketing

• Media & IMX

• RGM

• Insights

• Finance (POs, budget tracking)

• Support sell‑in presentations, retailer activation plans, and customer‑specific adaptations.

Local Consumer & Market Insights 

• Monitor Local consumer trends, cultural cues, retail dynamics, and competitor activity to inform adaptation choices.

• Conduct small‑scale desk research and collaborate with Insights on Sweden‑specific learnings.

• Ensure that Local nuances (language, cultural context, retail environment) guide activation decisions.

Marketing Operations & Governance 

• Execute local packaging/label updates where needed (following central direction).

• Manage approvals, legal checks, sustainability claims, and brand governance requirements.

• Maintain calendars, trackers, activity grids, and campaign documentation for the Local market.

Performance Tracking & Reporting 

• Track activation KPIs and campaign performance (engagement, reach, distribution, shopper impact).

• Support preparation of brand/business reviews for Sweden.

• Provide recommendations for improvement based on learnings and market feedback.

Ways of Working & Behaviours 

• Operate independently within defined plans while seeking guidance on strategic decisions.

• Demonstrate strong collaboration, organization, agility, and proactive mindset.

• Maintain strong relationships within central teams and the local bottler system.

Qualifications & Requirements 

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 3–5 years experience in brand management, consumer marketing, or FMCG activation roles.

• Experience adapting centrally developed brand assets for local markets.

• Strong project management, organizational, and coordination skills.

• Good understanding of consumer behavior and multi‑channel activation.

• Experience working with agencies and cross‑functional partners.

• Strong communication skills and ability to work across linguistic regions (German, French, English required; Italian is a plus).

• Ability to manage multiple tasks with strong attention to detail and follow‑through.

• Curious, proactive, solution‑oriented, and comfortable operating in a small team with limited resources.

• Experience collaborating with bottler/franchise partners preferred.

What We Can Do For You 

• Hands‑on experience across campaigns, channels, and categories in a dynamic market.

• Exposure to global marketing capabilities, toolkits, and cross‑market collaboration.

• Opportunity to influence localized brand experiences in an important European market.

• Career growth into Senior Brand Manager or IMX roles within Sweden or across the region.