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JD.com is seeking a Category Expansion & Brand Sourcing professional for its Korean market operations. The role involves leading brand sourcing for key categories like K-fashion, 3C electronics, home appliances, food & beverage, and developing expansion strategies. Responsibilities include building a local Korean supply chain, managing supplier relationships for long-term partnerships, and collaborating cross-functionally with internal teams. The ideal candidate will monitor industry trends, analyze competitors, and possess strong negotiation and project management skills. A Bachelor's degree and 5+ years of experience in business development, procurement, or brand management in the Korean market are required. Proficiency in Korean is essential, with English or Chinese proficiency being a plus.
Who We Are
At JD.com, also known as JINGDONG, we are building one of the world’s most trusted technology and supply chain ecosystems. What started as a bold idea in China has evolved into a NASDAQ-listed, Fortune 44 global enterprise serving over 700 million active customers. Powered by advanced logistics, innovative technology, and a commitment to integrity, JD.com operates across retail, logistics, technology, property and more, creating solutions that make everyday life smarter, faster, and more connected.
Our Global Reach
JD.com is expanding its international footprint through a digitally intelligent, cross-border supply chain and world-class logistics network, supported by platforms such as Joybuy, which brings trusted products to customers worldwide. Today, our teams operate across China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE and beyond, reaching customers in every corner of the world.
Learn more about who we are and what we do: https://corporate.jd.com/
What We Offer
Joining JD.com means becoming part of a company where people, innovation, and impact go hand in hand. We offer a competitive salary, a great location, and a supportive, people-first culture where your growth truly matters. With access to global projects, learning opportunities, and an inclusive environment that values every voice, you’ll have the space to shape the future with us.
About The Team
You’ll be joining the JD.com team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
Responsibilities:
1. Category Expansion & Brand Sourcing – Lead brand sourcing for key categories in the Korean market (K‑fashion, 3C electronics, home appliances & furniture, and food & beverage). Develop and execute category expansion strategies to onboard high‑quality brands.
2. Supply Chain Development – Build and maintain a local Korean supply chain network. Optimize procurement channels to ensure stable product supply and cost advantage.
3. Supplier Relationship Management – Establish long‑term partnerships with upstream brand owners and tier‑1 distributors, and drive deep collaboration (e.g., exclusive items, co‑marketing, customized development).
4. Cross‑functional Collaboration – Work closely with internal teams including operations, marketing, logistics, and others to ensure smooth implementation of sourcing projects and improve merchant satisfaction.
5. Industry Monitoring & Competitive Analysis – Track market trends and competitor sourcing strategies. Provide actionable recommendations to continuously enhance the team’s sourcing capabilities.
Requirements:
1. Native Korean proficiency; proficiency in English or Chinese is a plus.
2. Bachelor’s degree or above. Majors in Marketing, International Trade, E‑commerce, or related fields are preferred, but we are open to all disciplines.
3. 5+ years of experience in business development, procurement, or brand management in the Korean market. Prior experience in e‑commerce platform sourcing/expansion is highly desirable.
4. Strong business negotiation and client development skills, with the ability to independently handle commercial discussions, contract signing, and other key processes.
5. Solid market analysis capabilities – able to accurately interpret market dynamics and formulate effective sourcing strategies. 6. Good project management skills, with a proven track record of driving project progress efficiently and achieving targets.
At JD.com, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
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