Ecommerce Manager

About the Role:

The Ecommerce Manager is a core part of the Ingenuity client services team, with end-to-end responsibility for ecommerce strategy and performance across a client account. This is a high-ownership role that bridges trading and marketing - using data and insight to drive growth across the full customer journey, from acquisition through to retention. 

You’ll manage budgets, drive the digital strategy and delivery, own the trading calendar, coordinate channel activity, and act as the key day-to-day contact for your client. You’ll be supported by channel specialists across SEO, PPC, Paid Social, CRM, Affiliates, and more - and you’ll be the glue that keeps strategy aligned across all of them. 

Key Responsibilities:

Trading & Site Performance 

• Own site performance metrics including conversion rate, AOV, COS, bounce rate, and new vs. returning traffic - using GA4 and THG’s proprietary reporting platform to surface insights and drive decisions.
• Build and manage the trading calendar, including promotional plans, key events, and seasonal campaigns.
• Monitor and respond to competitor pricing, product, and promotional activity to ensure clients remain competitive.
• Identify and execute site optimisation opportunities across product pages, landing pages, category navigation, and UX.
• Ensure the site is always up to date with correct offers, banners, new product listings, and promotional content.

Marketing & Channel Management 

• Act as the central point of contact across all marketing channels - SEO, PPC, Paid Social, CRM, Affiliates, and Influencers - briefing channel teams and ensuring overarching strategy alignment.
• Set and manage channel budgets, continuously optimising and reallocating spend based on live performance data.
• Partner with creative and content teams to brief and deliver assets for launches, campaigns, and seasonal moments.
• Leverage CRM and email platforms (e.g. THG Personify or 3rd party equivalent) to support customer lifecycle and retention activity.
• Drive new customer acquisition while identifying opportunities to improve CLV and reduce churn.

Client Relationship Management 

• Act as the key day-to-day contact for your client, proactively managing performance, expectations, and communications.
• Represent the client’s needs internally, ensuring plans are delivered on time and to a high standard.
• Contribute to QBRs and monthly reporting, delivering clear and commercially grounded performance narratives.
• Balance client ambition with operational capacity, escalating issues and solutions proactively.

Cross-functional Collaboration 

• Work closely with category, brand, data science, and operations teams to identify and unlock growth opportunities.
• Support the onboarding of new clients and help new channel teams integrate into existing account workflows.
• Share market insight and best practices across the wider ecommerce team.

What We’re Looking For:

• Proven experience in ecommerce - ideally within a fast-paced, managed services, retailer, or high-growth D2C environment.
• Comfortable working across both trading (site performance, promotions, conversion) and marketing (paid and organic channels).
• Data-literate and analytically confident — experienced with GA4, and ideally familiar with THG Ingenuity’s ecommerce and CRM platforms or comparable market tools.
• Strong commercial awareness - able to interpret P&L, build a business case, and articulate ROI.
• Excellent communicator with proven experience managing client or stakeholder relationships.
• Natural problem-solver who thrives in a fast-paced, high-accountability environment.
• Experience managing or mentoring junior team members is desirable.