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Lawhive is seeking a Head of Demand Generation to own the top-of-funnel strategy for acquiring U.S. law firms. This role involves building a quantitative market model, identifying target firms, and executing B2B demand generation campaigns to create qualified deal flow for the M&A team. The position is a senior, hands-on leadership role focused on building and scaling a deal origination engine within a fast-growing, AI-native legal tech company.
Salary: $180,000 - $250,000 + Bonus + Share Options
Location: New York City - On-site 5 days per week
Reports to: CEO
Our mission is to make the law accessible to everyone.
The legal industry is built on technology and processes that haven’t been updated in hundreds of years - that's why we've reinvented the entire model from the ground up with our own bespoke AI operating system at the core.
Lawhive is a regulated law firm with an AI-native platform built to amplify expertise and revolutionise the way people practice law, leading to exceptional outcomes for clients and lawyers.
Lawhive Labs is how we bring this vision to life. It's our frontier lab that combines top engineering, design, AI and legal talent from around the world, joining forces to build the future of law.
We’re backed by top-tier investors, including Google Ventures, Balderton Capital and TQ Ventures, and in December 2025, we secured $60M Series B funding round to facilitate international expansion and to grow our team.
We’re headquartered in London and in 2025 successfully launched in the US…and we’re just getting started.
Lawhive's US strategy is built on acquisition. We identify and acquire leading consumer law firms across family law, immigration, real estate, civil litigation, and IP, and integrate them into our AI-native network of companies. Firms that join get access to our AI platform, the infrastructure, and the operational playbook already proven in the UK.
An acquisition strategy is only as strong as its deal flow. The US has hundreds of thousands of law firms, and only a fraction are the right fit for Lawhive. Finding them, reaching them, and starting the right conversations at scale is the engine that powers everything else.
This is where the Head of Demand Generation comes in. You'll own the top of funnel for law firm owners and attorneys: building a highly quantitative view of the US law firm and attorney market, identifying the best-fit firms, and designing and executing the B2B demand generation campaigns that turn that market map into qualified deal flow for our M&A team.
This is a senior, hands-on leadership role at the centre of our US commercial strategy. You'll work closely with the M&A team, SDRs, and the product and marketing teams to build a deal origination engine that compounds as the network grows. The right person will be as comfortable setting strategy as they are getting into the weeds, and as energized by building from scratch as they are by scaling what's already working.
Market Segmentation & Targeting
Demand Generation Strategy
Multi-Channel Campaigns
Content & Positioning
Analytics & Attribution
Sales, SDR & M&A Enablement
At Lawhive we know that diversity of thought is critical to delivering outlier outcomes. As such, we’re always working hard to ensure we build a diverse, inclusive team. We’re not yet where we want to be but as we scale we’ll only ever increase the focus we apply to this.