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General Summary:

The Director of EMEA Field & Demand Marketing owns pipeline creation and field execution across the UK, Ireland, DACH, Benelux, Nordics, and Southern Europe. This is a hands-on leadership role that navigates with knowledge in GTM systems, builds programs in conjunction with sales and centralized marketing resources that scale through distribution and channel, and operates in a high-growth, PE-backed environment. Reporting to SVP Demand Gen, this role taps into centralized marketing resources, and leads a regional team. This role is the primary marketing partner for our distribution and channel GTM motion. EMEA is a critical growth region for ConnectWise and this role sits at the center of it.

Duties & Responsibilities:

Regional pipeline target: marketing-sourced and marketing-influenced ACQ and cross-sell across all EMEA markets
Full field marketing execution: tradeshows, executive events, roadshows, roundtables, hospitality, and partner events
Channel and distribution marketing: co-marketing programs, MDF governance, webinar series with distributors
Demand generation in region: ABM, outbound plays, competitive displacement campaigns, and product launch activation
Sales alignment: weekly cadence with EMEA sales leadership, territory planning, account prioritization, opportunity acceleration
Team leadership: manage and develop a team of field, demand and channel marketers across EMEA
Budget ownership: forecast, allocate, and report on regional marketing spend with clear ROI accountability

Knowledge, Skills, and/or Abilities Required:

Strong experience executing field marketing and demand generation programs in a B2B environment.
Proven track record building pipeline through indirect channel and distribution, not just direct field
Experience marketing to MSPs, IT service providers, or SMB/mid-market IT buyers is a strong plus
Strong sales partnership instincts; you run toward the CRO conversation, not away from it
Structured, executive-level communicator who leads with a point of view and a recommendation, not just status
Hands-on operator who can build programs from scratch and hold a team accountable to outcomes
Comfortable in a fast-moving, PE-backed environment where priorities shift and execution speed matters

Educational/Vocational/Previous Experience Recommendations:

Bachelor’s degree in related field or equivalent business experience
8+ years of relevant experience
4+ years of managerial experience
Experience working within EMEA markets preferred
Experience in SaaS, technology, or channel-driven businesses strongly preferred

Working Conditions:

Onsite/Hybrid/Remote depending on location
15-25% travel may be required

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.

Director, EMEA Field & Demand Marketing

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