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Bankrate seeks a Head of AEO/GEO to lead its search visibility strategy across traditional, AI-generated, and emerging discovery surfaces. This senior leadership role requires building and scaling search functions end-to-end, overseeing both SEO and AEO/GEO teams, and translating search presence into measurable audience and revenue growth. The ideal candidate will define Bankrate’s strategy for the next era of search, build the team and systems to execute it, and establish institutional knowledge for future consumer discovery.
*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.
Bankrate is one of the most trusted names in personal finance — helping tens of millions of people make smarter decisions about mortgages, credit cards, savings, and more. We've built our audience on the back of search dominance, and today we're investing in the next generation of that strategy: winning visibility not just in Google, but in the AI-powered surfaces where consumers are increasingly getting their financial answers. This role sits at the center of that evolution.
We’re looking for a Head of AEO/GEO to own Bankrate’s search visibility strategy across traditional, AI-generated, and emerging discovery surfaces. This is a senior leadership role for someone who has built and scaled search functions end-to-end—strategy, team development, channel execution, and performance accountability. You’ll report to the SVP Performance Marketing and oversee both our established SEO team and Bankrate’s growing AEO/GEO practice, translating search presence into measurable audience and revenue growth.
Bankrate has the scale, the content depth, and the brand authority to win in both traditional and AI-driven search—and most of the work defining what that looks like is still ahead of us. The person in this role won’t be optimizing a mature channel. They’ll be defining Bankrate’s strategy for the next era of search, building the team and systems to execute it, and establishing the institutional knowledge that shapes how Bankrate shows up wherever consumers are finding financial answers for years to come.
What You’ll Do:
AEO/GEO Strategy (Primary Mandate)
SEO Team Leadership
Performance and Attribution
Team Leadership
What We’re Looking For:
Nice To Have:
Compensation:
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
Who We Are:
Bankrate is redefining the future of financial decision-making. For nearly five decades, we’ve empowered tens of millions of consumers to make smarter financial choices and helped hundreds of leading financial institutions grow. Today, we’re evolving from a marketplace into a next-generation technology platform—underpinned by proprietary data, AI-driven innovation, and deep enterprise integrations. With our track record of delivering consumers quantifiably better offers—for example, on home loans where we lead the market—Bankrate stands at the center of the $60B U.S. financial services acquisition opportunity. As we expand through omnichannel marketing and strategic partnerships, and launch unique consumer product applications, we’re building a more efficient, personalized, and connected financial ecosystem—one grounded in trust. Join us as we transform five decades of credibility into the next era of financial technology.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
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