Summary
This role is for an Account Representative focused on the PanAmericas region, specifically Canada. The primary responsibility is to recruit and enroll US sellers into a strategic cross-border fulfillment program, enabling them to expand their business into the Canadian marketplace. The position requires guiding sellers through enrollment, compliance, and launch processes, working closely with internal teams to ensure a smooth transition and successful market entry for US brands in Canada.
Description
In this role, you'll support the recruitment and enrollment of US sellers into a strategic cross-border fulfillment program, enabling expansion into the Canadian marketplace and contributing to marketplace growth across North America.
This position focuses on a cross-border initiative that enables US sellers to expand into Canada with streamlined local placement and optimized operations. As an Account Representative, you'll manage the seller pre-enrollment lifecycle, guiding established US brands through enrollment, compliance, and successful launch on the Canadian marketplace.
You will focus on recruiting US sellers with proven track records and strong product-market fit for Canadian expansion. You'll work strategically to identify brands and guide them through enrollment requirements, compliance documentation, and cross-border setup to support successful launch in the Canadian marketplace.
Key job responsibilities
- Identify and recruit US sellers with revenue potential for Canadian market expansion
- Conduct outreach campaigns through multiple channels including email, phone, and networking to engage prospective sellers
- Qualify prospects by evaluating their US performance, product catalog, and alignment with Canadian marketplace requirements
- Build and maintain a robust pipeline of qualified seller prospects using CRM tools
Enrollment & Compliance Management
- Guide sellers through program enrollment, including registration and compliance requirements specific to Canadian marketplace regulations
- Support sellers with international expansion documentation for cross-border fulfillment
- Educate sellers on Canadian marketplace requirements and the benefits of local placement optimization
- Support sellers through the enrollment workflow to facilitate smooth transition into the program
Cross-Functional Collaboration
- Partner with internal teams to coordinate seller introductions and transitions
- Collaborate with cross-functional teams including category and program stakeholders
- Work with program teams to optimize seller experience and conversion rates
- Stay current on cross-border regulations, program updates, and Canadian marketplace trends
A day in the life
You'll start your day reviewing your pipeline and prioritizing outreach to US sellers ready for Canadian expansion. You might conduct discovery calls with established brands in the morning, walking them through enrollment benefits and cross-border fulfillment advantages. At midday, you could be reviewing compliance documentation for a seller while coordinating with internal teams on transition timing. In the afternoon, you might attend a virtual networking session with prospective sellers, followed by a handoff meeting to transition a newly enrolled seller to the appropriate account management team.
Throughout the day, you'll collaborate with internal teams to resolve seller questions, update opportunities in your CRM, strategize on reaching enrollment targets, and ensure every recruited seller understands the value of expanding into the Canadian marketplace.
About the team
Our team is dedicated to scaling cross-border growth between US and Canadian marketplaces through strategic seller recruitment and enrollment. We're a collaborative, results-oriented team that values innovation, customer obsession, and delivering impact for both sellers and customers across North America. Our team partners closely with US and Canadian operations to create positive cross-border expansion experiences for sellers of all sizes.
