ABOUT OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.

This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.

Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.

In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.

So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

OLIPOP is seeking a Sr. Shopper Activation Specialist to support execution of our retail marketing programs, including point-of-sale (POS) materials, display deployment, and merchandising initiatives.

This role will focus on coordinating the development, production, and distribution of all in-store marketing materials, ensuring programs are delivered accurately and on time. You’ll partner with cross-functional teams including Sales, Marketing, Supply Chain, and Finance to support execution of national and channel initiatives and maintain consistency in how OLIPOP shows up across retail.

RESPONSIBILITIES

Program Execution & Coordination

Support execution of national shopper marketing programs and tentpole initiatives, including, but not limited to, coordinating timelines, materials, and deliverables
Prepare POS materials and resources (such as catalogs) for sales teams to execute in-store programs, including dealer loaders
Track key milestones and ensure projects are completed on time and within budget guidelines

POS & Vendor Coordination

Coordinate with external vendors and suppliers to support testing, production, and delivery of in-store marketing materials
Drive the quoting process, tracking orders, and maintain communication between external partners and internal teams
Understand and own the relationships with fulfillment partners and warehouses to ensure timely distribution, including new item set ups and stepping in on order or shipping challenges

Inventory & Asset Management

Manage POS inventory within internal ordering systems, ensuring materials are available, tracked, and accurately distributed
Maintain and update asset libraries, ensuring stakeholders have access to current & updated materials.
Support inventory tracking, reporting, and pacing updates

Tools, Reporting & Process Support

Maintain reporting on POS usage, inventory levels, and program execution, including post-mortem analysis after each tentpole or campaign
Analyze data & processes to identify trends, gaps, or opportunities for improvement or optimization
Create and maintain tools such as order forms, trackers, and dashboards
Support ongoing improvements to workflows and systems to ensure optimization and minimal disruption to field-level execution

Cross-Functional Support

Collaborate with broader Shopper team as well as Sales, Marketing, Science & Medical Affairs, Finance and Operation teams to ensure alignment on execution needs and timelines
Support special projects including, but not limited to, trade shows, custom POS requests, coupon development, national shopper marketing programming, retailer-specific programs

REQUIREMENTS

5+ years of experience in CPG (beverage is preferred), shopper marketing, retail marketing, trade marketing, or a related field
Experience managing POS, display enhancers development, merchandising programs, or in-store marketing initiatives
Strong organizational and project coordination skills with attention to detail
Strong ability to negotiate contracts for projects at scale across multiple vendors
Ability to manage multiple workstreams and prioritize in a fast-paced environment
A thorough understanding of the full retailer landscape and expert knowledge base of all the various ways that OLIPOP can activate within the physical shopping environment, tying into broader brand initiatives and tentpole moments and how proper POS implementation can change shopper behavior.
Strong communication skills with the ability to collaborate across teams and external partners, including, but not limited to, excellent interpersonal, written/oral communication and presentation skills.
Analytical mindset with experience tracking and reporting on performance metrics
Proficiency in Microsoft Office (Outlook, Excel, PowerPoint, SharePoint, Teams); experience with internal tools or asset systems is a plus
Overnight travel of up to 15% of the time

Reports to: Director, National Shopper and Channel Marketing

HOW WE WORK

We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.

Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.

We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact.

WHAT WE VALUE

At OLIPOP, our values aren’t just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission we’re chasing together.

Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center.
Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence.
Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.

WHAT WE’RE LOOKING FOR

Success at OLIPOP doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who:

Think big, move fast, and take thoughtful risks
Thrive in a high-performance, feedback-rich environment
Value real human connection and honest collaboration
Are fired up by building something new, and making it better every day

Startup life at OLIPOP is equally fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, OLIPOP is a one-of-a-kind ride.

We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at recruiting@drinkolipop.com.

We are proud to be an Equal Opportunity Employer. OLIPOP will consider all qualified applicants without regard to race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.

Submission of Application Materials
Applicants are required to submit only the materials specifically requested as part of the application process. Please do not include any unsolicited materials, as they will not be reviewed or considered.

Unsolicited materials may include, but are not limited to:

Marketing or promotional concepts
Business ideas or strategies
Photographs, videos, or other media
Presentations, designs, or other creative content

By submitting any materials beyond those explicitly requested, you agree that:

You are voluntarily providing such materials;
You irrevocably assign all rights, title, and interest in and to those materials to Olipop Inc.; and
Olipop Inc. may use, reproduce, modify, distribute, or otherwise exploit such materials for any purpose anywhere in the world, without restriction or compensation.

Sr. Shopper Activation Specialist

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