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TRM Labs is seeking a Senior Product Marketing Manager for National Security to own market positioning for their AI-powered investigation platform. This role focuses on making TRM the preferred choice for government intelligence teams and investigators by deeply understanding their workflows and competitive landscape. The ideal candidate will have strong storytelling, commercial instincts, and a proven ability to leverage AI in their work. The position requires 5+ years of B2B SaaS product marketing experience, ownership of tier-one launches, and experience driving pipeline through digital channels.
TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.
TRM Labs is building the global standard for investigations.
We're looking for a Product Marketing Manager who understands that this role is not content production. It's market ownership. Your job is to make TRM the obvious choice for a specific set of buyers. You work closely with a Product Manager and Sales — the PM builds, Sales opens doors, and you make sure buyers arrive already convinced. AI handles the execution. You handle the judgment.
Product marketers at TRM make the category feel like TRM's home turf before a buyer ever talks to anyone.
You'll own the market position for TRM's AI-native investigation platform across national security, and government intelligence teams. Your buyers are investigators and analysts running complex, high-stakes cases where the quality of their tooling directly determines outcomes. Your job is to make TRM the platform they can't imagine working without. That means deep fluency with how government investigations actually run, positioning that speaks to the specific workflow pressures these buyers face, and ownership of the moments where TRM cements its position as the standard.
Deep diving: You know the product at the level where you can demo it as well as anyone in the company. You know where the real value sits and where it breaks down. You're in deal reviews and customer conversations often enough to know what lands, and you can hold a real conversation with both engineering and buyers.
Positioning: You find the wedge: the framing where a prospect chooses TRM every time and asking about the competition sounds like the wrong question. You build the architecture everything hangs from: the claims, the proof, the hierarchy, the words TRM owns. Tight enough that a new hire and a ten-year veteran say the same true thing.
Incepting: The story only works if the company believes it first. You get Sales carrying the message without you in the room, engineers who can explain why what they're building matters, and execs who open deals with the same frame you set. You don't mandate alignment. You create it by making the story so clear and compelling that people want to tell it.
Owning the moment: A tier-one launch, a CEO keynote, the webpage a buyer lands on before they ever take a meeting. These are the moments where TRM either makes an impression or misses one. You own the narrative, the timing, and the outcome. The bar is a defining moment the whole company points to. You don't wait for those. You go make them.
Storytelling. You think in narrative, not slides. You can make something technical matter to a stranger in two sentences. Your stories are grounded in data: win/loss patterns, customer signals, market evidence, because the most persuasive narrative is one that's actually true. You translate the same story across a keynote, a one-pager, and a website without losing what makes it land.
Commercial instincts. You understand what moves a deal, not just what sounds good in a deck. You've been present enough in the sales cycle to know the difference, and you've changed your positioning because of it.
AI builder. You build systems for the team, not just yourself. You've already offloaded the repeatable work to automation: competitive monitoring, content generation, persona synthesis. You spend your time on the judgment calls that actually require you. Walk us through something you built that made the whole team faster.
Judgment. You know what good looks like across the work and you say so when it isn't: a positioning brief that almost works, a website that doesn't land, a design that misses. You hold the standard and give feedback that moves things forward, not feedback that leaves people guessing.
TRM's product team doesn't coordinate work. It owns outcomes. Product marketers are embedded in the sales motion, in customer conversations, and in launch decisions. The team is small, the scope is real, and what you ship shows up directly in how deals close and how the market talks about TRM. PMMs here don't wait to be asked. If the standard is slipping somewhere, you say so and help. AI is how we work, not just what we build.
We are building a safer world. That promise shows up in how we work every day.
TRM moves quickly. We are a high velocity, high ownership team that expects clarity, follow-through, and impact. People who thrive here are energized by hard problems, experimentation, and continuous feedback. If something takes months elsewhere, it will ship here in days.
Our work sits at the intersection of AI, national security, and fighting crime. The problems are complex, the stakes are real, and the environment evolves quickly. The pace and intensity of the work reflect the importance of the mission. As a result, the way we operate requires a high level of ownership, adaptability, collaboration, and creative problem-solving.
At TRM, you should expect:
This environment is energizing for people who enjoy building, solving hard problems, and making progress in situations that are not always fully defined. It also requires comfort navigating ambiguity, adjusting course as new information emerges, and maintaining focus and positivity in a fast-moving and intense environment.
We also recognize that this style of operating is not for everyone. If you are primarily optimizing for predictability or a consistently balanced workload, we encourage you to use the interview process to pressure test whether this environment is truly the right fit. We want teammates who thrive here, not just survive here.
At the same time, many people find this work deeply rewarding. If you are excited by meaningful problems, motivated by ambitious goals, and energized by working alongside mission-driven colleagues, there is a good chance you will find TRM to be an exceptional place to grow and contribute. Learn more: Interviewing at TRM: How We Hire and What Success Looks Like
AI fluency is a baseline expectation at TRM.
We believe AI meaningfully changes how top performers operate. We expect every team member to use AI to accelerate and reimagine their craft, not just automate surface tasks.
At TRM, AI fluency means you are among the top 10 percent of operators in your function in how you apply AI to:
You will be evaluated on applied AI fluency during the interview process.
We hire and grow against three leadership principles. They’re the standards for how we operate, treat each other, and make decisions.
At TRM we care deeply about our craft. We are looking for individuals who want their work to matter, who experiment with speed and rigor, and who take pride in building a safer world for billions of people. If you’re excited by TRM’s mission but don’t check every box, we encourage you to apply — we hire for slope, judgment, and the will to learn fast.
TRM is a Series C company with $220M in total funding, backed by Blockchain Capital, Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. Headquartered in San Francisco, TRM operates as a distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore.
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