Key Responsibilities:
- Drive and coordinate local production activities across relevant categories, working closely with Category Managers and the local Liaison Office to increase local production volume.
- Lead the planning and follow-up of local production processes, ensuring alignment with seasonal timelines and business requirements.
- Plan and monitor seasonal agreements for locally executed embellishment processes and coordinate related timelines.
- Monitor production and embellishment processes with agreed local manufacturers to ensure timely execution.
- Track Football Club Launch Plans, including local production phases and relevant communication in Türkiye.
- Work closely with the Team Sports & Football Director and Liaison Office to coordinate football clubs’ requirements and ensure effective execution of signed team jersey plans.
- Work closely with adidas Global Football BU on licensed apparel design and development.
- Manage key aspects of range management, including segmentation and distribution, and support pricing decisions to deliver target margins, volumes and value.
- Develop forecasting and relevant KPI reporting and provide scenario analysis related to respective categories.
- Follow up on global product launches and collaborate with Communication, Omni and Sales teams to ensure alignment with local launch timing and execution.
- Play an active role in clubs’ and federations’ licensed apparel business, coordinating product-related requirements and timelines throughout the collection creation lifecycle.
- Continuously seek opportunities to grow the Football & Motorsports business and follow up on competition in the local market.
- Support BU Football & Motorsports in ensuring strong exposure across relevant local and brand channels.
- Support the Manager CTC adidas with relevant reporting, data consolidation and analysis.
KPIs:
- Brand Health KPIS (Brand momentum, Net Promoter Score, net sales)
- Carry out go to market plans ensuring timelines
- Brand reputation through fast and high quality response time to external world
- Executional excellence in global campaign implementation and localization.
- Brand Reach and Perception
Knowledge, Skills and Abilities:
- Strong analytical skills
- Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation)
- Strong cross functional experience, across merchandising, category management, brand and sales
- Structured, organized and process oriented.
- Excellent presentation skills
- Fluent in written and spoken English is a must.
Key Relationships:
- CTC Manager and entire adidas Turkey Brand Team
- EM Turkey Channel Teams (DTC, e-Com, Wholesale)
- EM Hub Bus and CTC
- EM Turkey, SCM
- EM Turkey, Mops
- EM Turkey Demand Planning
- LO office & Local Suppliers
