Marketing Associate

Job Summary:

JOB DESCRIPTION – Marketing Associate

Location: Auckland, New Zealand

Division: Marketing

Line Manager: Marketing Manager

Contract Terms: Permanent, 40 hours per week

THE TEAM

The Marketing team is responsible for delivering all marketing activity across Ticketmaster, Moshtix and Universe client and consumer networks. Working in alignment with both global and local strategies, the team drives awareness, builds intent and consideration, and ultimately maximises ticket sales on behalf of our venues, promoters, and producers.

Beyond campaign execution, the team supports marketing services across the business and plays a key role in developing and driving innovative marketing initiatives that showcase and support suite of products.

THE JOB

Reporting to the Marketing Manager, the Marketing Associate will support the delivery of a range of marketing initiatives. This role involves assisting in the development of strategic marketing plans, curating content across key digital touchpoints, providing clients with regular campaign updates and performance recommendations and executing campaigns across Ticketmaster, Moshtix and Universe owned, earned, and paid media channels 

WHAT YOU WILL BE DOING

• Provide comprehensive marketing services support across all areas of the business, with a core focus on driving ticket sales and supporting wider team initiatives. This includes being available to assist with major announcements or campaign needs which can happen outside of regular hours.
• Collaborate with the wider Marketing Services team to develop and implement marketing plans across digital channels.
• Plan, execute, and optimize campaigns across key social platforms, including performance reporting, content creation and strategic recommendations.
• Develop and deliver marketing campaigns across Ticketmaster’s owned channels, effectively communicating value to our direct fanbase.
• Keep up to date with digital marketing trends that can be utilized in regular performance marketing applications
• Prepare performance marketing briefs and manage the end-to-end process to ensure accurate campaign execution and reconciliation.
• Coordinate and contribute to the development of best-in-class marketing strategies - targeting, timing, and platform usage.
• Create EDM’s required for Marketing purposes including presales, ticket offers, newsletters and seasonal campaigns
• Maintain and update campaign landing pages
• Maintain the scheduling of the Ticketmaster NZ website and update accordingly
• Deliver post-campaign and post-event reports, analyzing performance data to uncover insights and inform future marketing strategies.
• Maintain and update campaign content across Ticketmaster and Moshtix digital ecosystem to ensure accurate and timely event representation.
• Manage the timely upload of marketing assets and maintain a well-structured digital asset management system to ensure efficient access and consistency of submitted content.
• Liaise with Client Managers to ensure asset delivery aligns with marketing timelines.
• Create and manage organic and paid social media content to enhance audience engagement and ticket sales.
• Collaborate with key internal stakeholders, including Sales, Client Managers and Event Teams, to align on marketing schedules and ensure seamless campaign execution.
• Manage the approval process for marketing support and ensure calendars are up to date.
• Support client meetings as needed and occasionally assist in presenting marketing strategies and campaign insights.
• Provide general marketing support to the New Zealand marketing team, with occasional contributions to international markets.
• Support new and existing business initiatives as required.

YOU (BEHAVIOURAL SKILLS)

• Demonstrating strong communication skills, both written and verbal. Must be able to build effective relationships with a broad range of people.  Effective listening skills are also paramount.
• Tertiary qualification in Marketing or Business-related discipline.
• Tertiary qualification in Marketing or Business-related discipline.
• Ability to relate to people on all levels by quickly establishing rapport.
• Proven ability to effectively manage time to ensure marketing deadlines and business needs are met.
• Must demonstrate a high level of PC literacy, including experience across social platforms.  An exposure to HTML and database marketing would be advantageous.
• Must demonstrate a high level of attention to detail
• Ability to identify potential problems and devise and implement strategies to resolve the problem.
• Possess advanced digital literacy, with a strong understanding of digital advertising and the ability to analyse and interpret data to drive informed decisions.
• An exposure to customer engagement platforms such as Salesforce, Braze or Acoustic would be advantageous.
• Demonstrated ability to accommodate and adapt to changing needs of the business in a highly pressured working environment.  Also demonstrates the ability to work effectively under pressure to meet tight deadlines.
• Show commitment to the achievement of results by consistently measuring outcomes against standards of excellence and improving of results through innovation
• Have a passion for entertainment, the music industry and a can-do attitude.

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. 

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

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Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.