Brand & Content Lead

About Ornata

Ornata is building the remote operations platform for agriculture.

We help farms operate machinery without a human in the cab, using the equipment they

already own. Our service combines retrofit autonomy hardware, remote operators, AI, and

operational systems to unlock the benefits of autonomy for every farm.

We are working with some of Australia's leading broadacre farming businesses and are now

building the operational foundations required to scale safely, reliably, and repeatably.

About the role

We are looking for a Brand & Content Lead to build a trusted brand for Ornata, while defining the public image of an innovative new product category in a traditionally conservative industry.

Ornata is doing something new: a remote operations platform where our team works directly

with farmers to give them all the benefits of autonomy. Our audience is practical and

pragmatic, and the most powerful proof comes from growers themselves — farmers showing

other farmers how it performs on their farm. Your job is to build content that amplifies

the strong word-of-mouth traction Ornata is building and earns the trust of growers across

the sector — a highly varied stream of case studies and media that show three things: the

technology delivers value on the farm, farmers are using it as a practical everyday tool,

and the use cases keep growing.

This is a hands-on, do-it-all content role, and case studies are at the heart of it. A big

part of the job is getting out to farms — spending time with our customers, and drawing

their experience out so it communicates effectively to an audience of farmers in

the same position. The best person for this role will know how to put a farmer at ease,

find the real story, and tell it in a way that lands with their peers.

You'll create everything end to end and in-house — the writing, photography, video, and

social — with the honest, grounded voice we use everywhere.

This is Ornata's first dedicated brand and content hire — a true ground-floor role with a

big remit. If you're early in your career, hugely ambitious, and ready to own it, this role

is built for you: don't let the title hold you back.

What you'll do

- Build case studies with farmers: travel to farms, spend time with customers, and

capture their experience on their own turf.

- Draw the story out of farmers and shape it so it resonates with an audience of other

farmers in a similar position.

- Produce a consistent, highly varied stream of media across formats — writing,

photography, video, and social.

- Show the breadth of adoption across different farms and use cases through the

volume and variety of that proof.

- Keep reinforcing the three proof points: the technology delivers value on the farm,

growers use it as a practical everyday tool, and the use cases keep growing.

- Own the content calendar and cadence, and grow Ornata's reach, following, and awareness.

- Keep everything on-brand and honest.

What success looks like

In the first 90 days, you will have found Ornata's voice, been out to farms, built strong

relationships with a first set of customers, and published case studies that get noticed.

Over the first 12 months, success means a growing library of varied, credible case studies

and media showing the technology delivering value on farms and growers using it as a

practical everyday tool — a body of work that builds a trusted brand and an audience that

is steadily growing.

This is a startup role, and that's the exciting part: you will hold full responsibility for

Ornata's marketing and brand outcomes. We care far more about raw talent, drive, and

creativity than years on a CV. If you're ambitious, a genuinely good creator, and ready to

do what it takes to build a powerful brand around an exciting and innovative product, we

want to hear from you — don't rule yourself out because you haven't done it all before.

You'll likely be a good fit if you:

- Are genuinely good with people — you can put a farmer at ease, earn their trust, and

draw out an honest, compelling story.

- Understand (or can quickly learn) how farmers think, and know how to make one farmer's

experience resonate with another.

- Are a strong storyteller who can make complex, technical things clear and compelling.

- Can create, not just plan — you can turn out real writing, photos, and video, or you're

hungry to teach yourself the parts you can't do yet.

- Have a sharp instinct for what reads as honest versus what reads as hype.

- Are happy on the road and in the paddock — this role gets out to farms regularly.

- Are driven and self-directed, with a genuine interest in agriculture, people, and

sharing their stories.

Useful experience

None of this is required — bring what you have, and be ready to learn the rest:

- Any content, brand, social, or communications work (paid, personal projects, or study).

- A portfolio, blog, channel, or feed you've built and grown yourself.

- Basic design, photography, or video production.

- Marketing to technical or industrial audiences (agtech, machinery, robotics, B2B).

- Familiarity with agriculture, broadacre farming, or rural communities.

Application question suggestion

Tell us about a time you got someone to open up and share their story — and how you

turned it into something that connected with an audience. Show us the result if you can.

- Be part of a committed team and see the rewards of your work — all early team members,

including this role, hold company options, so each of us is rewarded for the company's

success.

- Own the content function of an early-stage company from day one, and grow with it.

- A rare chance to build a brand and an audience for a whole new category, not just a product.

- Learn fast, working directly with the Commercial Lead and the founders.

- Quick-paced career growth for tenacious go-getters.

- Get out of the office and into the field, close to the machinery and the growers using it.

- Be part of an inner-city Melbourne team building technology for one of Australia's most

important industries.

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