Product Manager, Ad Code

Raptive is seeking a Product Manager to join our Ad Code team. The Ad Code Product Manager will help identify and implement incremental revenue opportunities that support our network of more than 6,700 publishers. This role will partner closely with Ad Code Product leadership to turn strategy into execution through product requirements, experiments, delivery plans, and stakeholder updates.

What you'll be doing

• Product Execution - Translate ad code and auction dynamics priorities into clear product requirements, user stories, acceptance criteria, and implementation tickets
• Revenue Optimization - Help research and refine ideas that could improve publisher revenue, auction performance, ad delivery, or monetization outcomes
• Delivery Management - Track Engineering workstreams, clarify open questions, surface blockers, and help keep projects moving toward launch
• Stakeholder Updates - Prepare concise project updates, rollout notes, status reporting, and post-launch summaries for internal partners
• Experiment Design - Help define hypotheses, success metrics, rollout plans, monitoring needs, and follow-up analysis for product experiments
• Cross-functional Partnership - Work with Product, Engineering, Revenue, and Data teams to understand problems, surface tradeoffs, and help move solutions forward
  

The skills and experience you will bring to the job

• 3+ years in product management, technical project management, ad technology, digital media, or a related field
• Strong ability to turn team and stakeholder needs into clear requirements, tickets, workflows, and next steps
• Experience partnering with Engineering teams on technical products, including implementation details, delivery risks, and tradeoffs
• Strong written communication skills, especially for ticket writing, stakeholder updates, documentation, and project reporting
• Analytical mindset with the ability to use data to understand product performance, evaluate experiments, and inform prioritization
• Familiarity with digital advertising, publisher monetization, web technology, or revenue products
• Ability to manage multiple workstreams, follow up on open questions, and keep important details organized
• Collaborative working style and curiosity to build deeper expertise in ad code, auction dynamics, and revenue optimization
  

Product focus areas

• Ad technology (Prebid, Header Bidding, Demand Integrations)
• Revenue Products (Display Ads, Video Ads, Ad Formats)
• Web technology (Browser Capabilities, Core Web Vitals)

About Raptive

Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. For advertisers, Raptive provides a direct path to premium creator environments, high-impact creative capabilities, and scaled access to trusted content that drives meaningful consumer attention, engagement, and results. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has driven $4 billion to it's partners. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2025-2026.

The base salary range for this position is $150,000-$180,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.

For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.

Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.