Product Marketing & Planning (Platform & App) - Product Planning Section, Auto Business Department (C&M)
RakutenSummary
Rakuten Group, Inc. is seeking a Product Marketing & Planning professional for its Auto Business Department in Tokyo, Japan. This role focuses on planning and executing marketing strategies for a reservation platform and cross-product services related to car life. Responsibilities include user acquisition, promotion planning, cross-business campaigns, user analysis, and KPI management. The ideal candidate will have at least 3 years of experience in internet service marketing and digital marketing, with a strong understanding of SEM/SEO and data analysis using SQL. Excellent communication skills and a proactive attitude are desired.
Required Skills
Details
- Experience Required
- 3+ years
- Posted
- ~Jul 3, 2026
Description
Job Description:
Job Description:
Department Overview
Auto Business Department is a new business unit launched in anticipation of the once-in-a-century revolution in the automotive industry, including MaaS and connected cars.
Our mission is to create a richer car life through digital innovation.
We will create new markets by leveraging Rakuten's assets such as car buying and selling, car inspection, parts purchasing, insurance, loans, memberships, and data, as well as partnerships with external parties.
Position:
Why We Hire
The goal is to expand the market share of the reservation platform (car life-related services such as car inspection, car wash, repair, tire replacement, etc., and trading services such as new car test drive reservation, purchase, used car sales, etc.) and the number of users of cross-product(Rakuten Car app, catalog, magazine, etc.).
Position Details
In this position, you will be in charge of product planning, marketing planning, and execution as a person in charge of the reservation platform or cross-product operations.
Specific duties include
- Planning, execution, and improvement of products to increase the number of users of reservation platforms and cross-functional products.
- Planning, execution, and improvement of promotions to increase the number of users of the reservation platform and cross-functional products.
- Planning, execution, and improvement of cross-business and collaborative campaigns with Rakuten and other business units.
- Survey and analysis of users.
- KPI management, utilization of various marketing tools, and reporting.
Work Environment
It consists of two groups, categorized into platform and ecosystem (cross-product).
We are a young and energetic organization with young people in their 20's and 30's, and communication is flat.
Mandatory Qualifications:
- Marketing experience in internet services (3+ years)
- Digital marketing experience (3+ years)
Desired Qualifications:
- Good communication and positive attitude
- Data analysis skills (knowledge and experience using SQL)
- Understanding of digital marketing including SEM/SEO
- The candidate should be able to engage in the execution of all processes including strategy development, planning, execution, and review
Others Information:
Additional information on Location
Rakuten Crimson House
Additional information on English Qualification
TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.
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