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Delinea is seeking a Senior Web Marketing Manager to lead their web experience strategy and execution. This role involves defining website structure, optimizing conversion rates, managing SEO/AEO/GEO, and directing development and design teams. The ideal candidate will have 7+ years of digital marketing experience in B2B SaaS or cybersecurity, with a strong understanding of persona-based marketing and buyer journeys. This is a strategic ownership role, not hands-on. Fluency in analytics tools and web marketing stack is required.
About Delinea:
Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern enterprise. Leveraging AI-powered intelligence, Delinea’s leading cloud-native Identity Security Platform applies context throughout the entire identity lifecycle – across cloud and traditional infrastructure, data, SaaS applications, and AI. It is the only platform that enables you to discover all identities – including workforce, IT administrator, developers, and machines – assign appropriate access levels, detect irregularities, and respond to threats in real-time. With deployment in weeks, not months, 90% fewer resources to manage than the nearest competitor, and a 99.995% uptime, Delinea delivers robust security and operational efficiency without compromise. Learn more about Delinea on Delinea.com, LinkedIn, X, and YouTube.
Join our passionate, global team at Delinea and help us make the world a safer and more secure place. Our success is driven by world-class product leadership, outstanding engineers, and strategic investment from TPG. We value diversity, innovation, and a culture of respect and fairness. If you're ready to push boundaries and challenge the status quo in security, we want to hear from you.
Apply today to help us achieve our mission.
Senior Web Marketing Manager Position Summary
We’re looking for a Senior Web Marketing Manager to own our web experience end-to-end—from strategy through performance. The website is our shop window: in a B2B SaaS environment with complex, multi-stakeholder buying cycles, it’s one of our most important pipeline drivers, and it needs to be continually optimized. This person is the connective tissue between marketing goals and execution—defining how our web properties serve distinct buyer personas across every stage of the journey, and directing the internal development and design teams who bring that vision to life.
This is a senior, strategic ownership role for an experienced operator, not a hands-on production role. You set direction; dev and design execute against the strategy and briefs you provide.
What You’ll Own:
• Web experience strategy. Define the structure, journey logic, and standards across the website, mapping experiences to distinct personas and buyer-journey stages—from discovery through evaluation to decision.
• Conversion & engagement. Own how effectively pages convert and engage. Run a continuous testing and optimization program (A/B and multivariate), set targets, and improve key conversion paths and engagement metrics.
• Search & answer visibility (SEO/AEO/GEO). Own how the brand gets found across traditional search, answer engines, and AI-driven discovery—technical SEO, structured data and direct-answer placements, and accurate representation in LLM-powered search.
• Strategic direction for dev & design. Develop the strategy, requirements, and briefs the internal development and design teams execute against. Prioritize the roadmap and set standards so work ladders up to business objectives.
• Cross-functional alignment. Partner closely with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales to align the web experience with messaging, campaigns, and pipeline goals.
• Measurement & reporting. Define KPIs, build dashboards, and report on web performance, tying metrics to pipeline and revenue across the funnel.
What You'll Bring:
• 7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity, with demonstrated ownership of web strategy and performance outcomes.
• A strong grasp of persona-based marketing and multi-stakeholder buyer journeys, and the ability to translate them into web experiences.
• Proven experience directing or briefing development and design teams (in-house or agency).
• A track record of cross-functional partnership with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales.
• Strong command of search visibility across SEO, AEO, and GEO, plus conversion rate optimization and web analytics (e.g., GA4).
• Fluency with the modern web marketing stack—CMS platforms, A/B testing tools, SEO/AEO tooling (Semrush, Ahrefs, Screaming Frog), and tag/analytics management.
• Ability to translate business goals into clear technical and design requirements.
• A data-driven mindset paired with strong cross-functional communication.
• Bonus: familiarity with ABM motions, marketing attribution, and selling to technical and security audiences.
Why work at Delinea?
At Delinea, our core values are STRONG and guide our behaviors and success:
We believe weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie.
We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays.
Delinea is an Equal Opportunity and Affirmative Action employer and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Upon conditional offer of employment, candidates are required to complete comprehensive criminal background check, verification of education, and verification of employment, per employment policy. In addition, all publicly posted social media sites may be reviewed.