About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Content Creator do at WPP Production?

As a Content Creator at WPP Production, you will be responsible for developing, creating and delivering engaging social-first content for a range of clients and platforms. You will combine creative thinking with hands-on production skills, identifying opportunities within culture and social trends to create content that is relevant, impactful and platform-native.

This role requires a deep understanding of the social media landscape, a proactive approach to emerging trends, and the ability to take content from idea to execution with speed and agility. You'll work closely with clients, creatives, strategists and production teams to develop content that drives engagement and delivers against brand objectives.

Key Responsibilities

Develop, plan and create social-first content tailored to the nuances and best practices of individual platforms including TikTok, Instagram, YouTube and emerging channels.
Plan, film, edit and deliver best in class social content
Be willing to feature in, present and voice over any social content
Maintain a constant awareness of social trends, cultural moments, creator behaviors and platform updates, identifying reactive content opportunities in real time.
Generate creative ideas and content concepts that align with brand strategies while remaining authentic to social audiences.
Own the end-to-end content creation process, from ideation and planning through to shooting, editing and publishing.
Capture high-quality stills and video content across a variety of formats, adapting production approaches to suit platform requirements and timelines.
Edit social content quickly and efficiently, delivering high-quality assets within short turnaround times.
Collaborate with creative, strategy, production and client teams to ensure content is aligned with campaign objectives and brand guidelines.
Manage multiple content streams simultaneously, prioritising effectively in a fast-paced environment.
Attend shoots, events and activations to capture and create real-time content opportunities.
Ensure all content is delivered on time, on brief and to the highest creative standard.
Contribute fresh thinking and innovative content approaches that enhance client performance and audience engagement.
Maintain strong communication across internal teams and external stakeholders throughout project delivery.
Suggests new ways to increase client satisfaction and deepen client relationships
Encourage and explore new avenues of potential work through to delivery

Reporting lines and key stakeholders:

You will report to the Executive Producer and work closely with creatives, strategists, producers, photographers, directors, editors and clients. Success in this role requires strong collaboration, creative initiative and the ability to independently execute content at pace while maintaining high production standards.

Requirements

Proven experience creating successful engaging content for social media. Experience within an agency, production company, publisher, brand or creator environment is ideal but not essential
Demonstrable passion for social media, digital culture and content creation
Deep understanding of platform behaviours, audience expectations and content trends
Proven ability to identify and react to emerging trends and cultural moments with speed and creativity
Strong content ideation skills
Experience planning, shooting and editing social content independently
Proficiency in mobile and ideally some professional content capture
Strong editing skills across tools such as Adobe Premiere Pro, After Effects, CapCut etc.
Ability to work at pace and deliver high-quality content within tight deadlines
Excellent organisational and project management skills
Understanding of content performance metrics and how social content can be optimised for engagement and reach.
Knowledge of emerging technologies, creator ecosystems, AI-powered creative tools and evolving content formats
Strong communication and stakeholder management skills, with the ability to build trusted relationships internally and externally

Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Data
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Please contact careers@wppproduction.com if you need the job advert or form in another format.

Content Creator

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