This is a high-impact, commercial-facing leadership position. As the Deputy Head of Finance, you are the strategic co-pilot to the Country Manager. You will move beyond reporting numbers to owning profitability, cash discipline, and capital allocation across our service and e-commerce business models. You will be expected to use data to tell the story of where we are going, not just where we have been.

What You’ll Do

Full Ownership: Direct the Vietnam country P&L with a granular focus on Gross Profit (GP) by business unit, client, and product.
Performance Metrics: Monitor and improve GP per headcount (GP/FTE) and contribution margins.
Strategic Decisioning: Define allocation logic for shared costs (SG&A) and provide clear "Scale, Fix, or Stop" recommendations for business units.
Outcome: Transition business decisions from intuition-led to data-driven.

Proactive Management: Own the rolling 12-week cashflow forecast with high precision.
AR Strategy: Drive AR accountability by profiling client risk, setting credit terms, and establishing rigorous escalation protocols with Sales and Ops.
Optimization: Manage unbilled revenue and WIP to improve the overall cash conversion cycle.

Unit Economics: Build and maintain models that track contribution margin after platform fees, logistics, and ad spend.
Burn Rate Clarity: Differentiate between accounting profit and actual cash burn to eliminate financial blind spots.
Performance Partnering: Work with performance marketing teams on scenario planning to ensure every marketing dollar drives positive Operating Profit (OP).

Advisory: Act as a peer-level advisor to BU Heads, stress-testing plans before execution.
Forward-Looking Models: Build scenarios for headcount scaling vs. GP impact and revenue mix shifts (Service vs. E-com).
Risk Mitigation: Identify and flag potential financial deviations 1–2 months in advance.

Credibility: Ensure timely monthly closes and audit readiness while representing Vietnam in regional discussions.
Advocacy: Translate regional KPIs into local reality, pushing back when regional metrics conflict with local business sustainability.

Leadership: Transition the local finance team from "traditional accounting" to a "business finance" powerhouse.
Scalability: Implement tools and dashboards to reduce reliance on manual Excel workarounds.

Bachelor’s Degree is required
CPA qualification (or equivalent professional accounting certification) is required.
Experience leading a large-scale team (8 - 10 members)
Ownership Mentality: Proven track record of owning a P&L with direct impact—not just reporting on it.
Deep understanding of GP mechanics, SG&A allocation, and unit economics.
Experience in high-growth, non-linear models (E-commerce, Platforms, or Performance-based agencies).
The ability to challenge senior BU leaders constructively, using data to influence commercial outcomes.
Good communication skills both Vietnamese and English

Competitive Salary
Performance Review (2 times per year)
Performance Bonus (1 time per year)
Annual Leave: 15 days and other leave types
Private Health Insurance
MacBook to be provided
Good chance to explore new trends in the digital market
Opportunity to learn and work with the most advanced advertising technology platforms
Work in a professional, active, international and dynamic environment