About us
Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.
For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.
At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.
Why join us?
At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:
- Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
- Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
- Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!
Join us as we redefine what it means to build an enduring global consumer group.
The role
As a Visual Merchandiser Executive, you will drive store performance and brand consistency across our stores in Singapore through strategic visual merchandising planning to shape customers in-store experience. Reporting directly to the Retail Manager, you will play a critical role in shaping store brand visuals, improving productivity, and delivering business results aligned with the brand vision.
Main responsibilities
1. Business Drive & Commercial Focus
- Strategize, plan and execute impactful in-store layouts, mannequin styling, and product displays aligned with brand DNA, seasonal direction, and store demographics.
- Analyze store performance & merchandising reports to identify gaps and optimize product placement for improved sales and conversion.
- Lead weekly VM meetings to align priorities, share updates, and drive clear action plans with the in-store VM team.
- Conduct regular store visits with Retail Manager (or) and Store Managers to audit VM standards, identify improvement areas, and implement corrective actions.
- Execute window campaign guideline, liaise with local vendors for set up to ensure amplify product launch and seasonal campaigns.
- Continuously test and refine visual strategies to drive commercial performance and customer engagement.
2. Team Management & Training
- Lead and motivate in-store VMs through weekly check-ins, coaching, and feedback to ensure consistent VM standards across stores.
- Plan and execute training programs with Store Managers to upskill new and existing VMs.
- Cascade HQ VM standards and brand guidelines to the team, ensuring alignment across all stores.
- Conduct VM Basic Store Training for retail staff to build strong VM fundamentals.
- Support talent development & appraisals, identifying high-potential team members for future growth.
3. VM Standards & Execution Excellence
- Ensure strict adherence to global VM guidelines, conducting regular audits via store checklists.
- Support new store openings and special VM setups, ensuring brand consistency.
- Manage VM fixtures, equipment, and logistics across stores, liaising with Retail Operations for timely execution.
- Participate in monthly store walkthroughs with management; follow up with HQ and store teams on improvement actions.
- Liaise with HQ stakeholders to ensure all in-store visual touchpoints (e.g. mannequins, displays, physical and digital collaterals) meet VM standards.
- Coordinate and execute visual merchandising elements for ad hoc marketing activations and tacticals, ensuring alignment with HQ direction and brand consistency
- Manage VM budgets efficiently and coordinate collateral orders, deliveries, and execution timelines.
- Monitor competitor VM trends and recommend relevant ideas to strengthen the brand’s visual presence.
- Diploma or Degree in any discipline, with at least 3 years of hands-on visual merchandising experience in retail, including at least 2 years of hands-on experience driving visual merchandising in a fast-paced retail environment with elevated brand standards.
- Strong understanding of retail space optimization and customer journey mapping.
- Proficient in Microsoft Office Suite and familiar with Google Workspace tools (Drive, Sheets, and Slides) for collaborative and data-driven work.
You Should Have / Be
- A business-owner mindset - take ownership and treat the stores as your own.
- Strong visual merchandising & commercial awareness – able to balance creative design with commercial impact, aligning with key design themes, colors, and brand aesthetic.
- Big-picture thinking with meticulous attention to detail – strategic yet detail-oriented in execution.
- Up-to-date with fashion, retail & consumer trends – informed and trend-conscious.
- Proactive, hands-on, and results-driven – a self-starter who gets things done fast and right.
- Strong interpersonal & communication skills – confident in influencing stakeholders and translating concepts into tangible results.
- Problem-solving & creative thinking – able to think out of the box and develop sustainable solutions.
- Passionate about training & developing the team – genuine enthusiasm for coaching VM standards.
- Adaptable & resilient under pressure – thrives in a fast-paced, dynamic environment with professionalism and flexibility.
- Excellent organizational & project management skills – able to manage multiple priorities effectively.
- Team-oriented with a strong sense of collaboration – driven by team success and shared goals.
- Full corporate insurance inclusive of Dental
- Discretionary performance bonus
- Fully stocked pantry
- Staff discounts
- A dynamic, no corporate-BS environment to learn, grow, and really make an impact
