Campaign Planning - Marketing Division

The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. 
We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile. 

Department Overview 

Marketing Planning Department is an organization that leads the planning of Rakuten Mobile's plans and product strategies and their implementation. 

The Service Planning and Promotion Division, to which you are scheduled to be assigned, is primarily responsible for formulating company-wide strategies for Rakuten Mobile and leading discussions with senior management, including the CEO. 

Within that division, our Campaign Planning Group serves as the engine of business growth by translating cost and customer acquisition strategies into concrete tactics and converting them into subscriber numbers. 

Now that Rakuten Mobile has surpassed 10 million lines and is moving toward its next stage—“high-profitability, profitability, and expansion”—our role goes beyond simply implementing discount campaigns. How can we combine the powerful assets of the Rakuten ecosystem, which boasts over 70 services, to deliver the right experiences to the right customer segments so that they choose Rakuten Mobile? Our mission is to find the answers to these questions and put them into action. 

Position:　 

Position Details 

As a Campaign Planning and Promotion Specialist, you will be responsible for the following tasks related to Rakuten Mobile, based on your experience and skills. 

1. Campaign Strategy Planning and Execution 

- Campaign Planning: Utilize competitor and market analysis, as well as Rakuten’s big data, to plan campaigns that accelerate new customer acquisition (referral programs, MNP campaigns, segment-specific initiatives, etc.). 

- Project Management and Data Analysis: Collaborate with executive management and relevant departments to see projects through from planning to launch. Monitor KPIs (CPA, conversion rates, etc.) to maximize profitability. 

2. Designing Customer Communication and Strengthening CRM 

- One-to-One Marketing: Design optimal offers for each individual customer by fully leveraging Rakuten member data and CRM tools. 

- UX and AI Utilization: In addition to improving the UX of fee simulations and application workflows, drive the use of generative AI to enhance insight analysis and targeting accuracy. 

Mandatory Qualifications: 

- Experience in developing and improving strategies based on data analysis 

- Practical experience in one of the following areas: marketing, business planning, sales planning, service planning, or alliance development 

- Logical thinking and planning skills 

- Flexible communication, negotiation, and persuasion skills, both internally and externally 

Desired Qualifications: 

- Practical experience in project management 

- Experience in strategic planning, business planning, or similar areas 

- Individuals with experience in consulting firms or in executive offices, corporate planning departments, or similar roles at operating companies 
- Ability to adapt flexibly to changing circumstances, coordinate with relevant parties, and independently devise solutions 

- Business-level English proficiency 

- Work experience in the telecommunications industry 

- Knowledge and experience in the mobile industry 

- Data manipulation skills (SQL, Python) 

- Skills in applying and driving AI initiatives in practical business settings