SDR Manager

SDR Manager

Location: Palm Beach Gardens, FL

Schedule: 8 AM – 5 PM, Monday – Friday

Department: Sales

Reports To: CRO

Team Size: 5–10 direct reports

About Dedicated IT

Dedicated IT is a rapidly scaling IT Managed Service Provider headquartered in Palm Beach Gardens, FL, specializing exclusively in the healthcare vertical. We support 200+ clients across more than 20 U.S. states, from SMB practices to large multi-site healthcare organizations, and manage more than 14,000 endpoints.

Our mission is to become the #1 privately owned MSP in the United States. We are intentionally building a lean, high-performing team of A-Players who are aligned with our four Core Values: Collaborate, Own, Dedicate, and Empathize.

Dedicated IT operates with strong business discipline and draws from frameworks including EOS / Traction, Topgrading, The Goal, The Phoenix Project, and Scaling Up. We are growing quickly, but we are doing it with intention: strong people, strong systems, and a long-term commitment to our clients and culture.

Role Mission

The SDR Manager will own the top of Dedicated IT’s sales funnel by building, coaching, and holding accountable a high-performance SDR team.

This role is responsible for driving consistent qualified appointment generation with healthcare key decision makers across both SMB and Mid-Market client segments. The work directly fuels the revenue engine behind Dedicated IT’s 40%+ annual growth and supports our mission to become the #1 privately owned MSP in the United States.

What You’ll Own

People: Build and Lead a High-Performance SDR Team

• Lead, coach, and hold accountable a team of 5–10.
• Create a culture of ownership, urgency, accountability, and continuous improvement.
• Develop talent through clear expectations, consistent feedback, and structured performance management.
• Partner with HR and leadership to keep the SDR function staffed with A-Players.
• Support clear growth paths across the team, including Data Enrichment → Jr. SDR → SDR progression.

Process: Create the Operating Rhythm That Scales

• Own the team’s daily, weekly, and quarterly performance rhythm through scorecards, metrics, coaching, and follow-through.
• Partner with Dedicated IT’s in-house Salesforce developer to improve workflows, reporting, fields, and CRM usability.
• Hold the team accountable for cleaning Salesforce data, accurate prospect records, SOP adherence, and strong CRM hygiene.
• Improve handoffs between data enrichment, qualification, SDR outreach, marketing campaigns, and senior sales resources.
• Use data to identify performance gaps, process bottlenecks, and opportunities to improve conversion.

Pipeline: Drive Qualified Appointment Volume

• Own top-of-funnel production for Dedicated IT’s healthcare growth engine across SMB and Mid-Market segments.
• Drive consistent, qualified appointments with key healthcare decision-makers.
• Maintain healthy lead flow and pipeline visibility so downstream sales resources are well-fed year-round.
• Coach the team on outbound execution, multi-touch campaigns, objection handling, and appointment-setting quality.
• Performance floor: 150 qualified appointments per year
• Performance target: 300 qualified appointments per year

What Success Looks Like

• The SDR team consistently meets or exceeds qualified appointment targets.
• Salesforce data is clean, consistent, and reliable.
• Outbound activity is structured, measured, coached, and improved over time.
• Team members know their goals, understand the scoreboard, and receive consistent feedback.
• SDR team workflows are clearly defined and well-managed.
• Leadership has accurate visibility into performance, pipeline health, and hiring needs.
• The SDR function operates as a disciplined, scalable engine for Dedicated IT’s growth.

What We’re Looking For

The ideal candidate has a proven track record of personally building and leading outbound SDR teams to measurable, high-volume appointment targets. This person is not just a manager — they are a builder of people, process, and pipeline.

Leadership & Management

• Strong coaching ability with a track record of developing sales talent.
• Comfortable setting, clear expectations, and holding team members accountable.
• Able to identify, hire, and develop A-Players.
• Confident managing underperformance with structure and care.
• Creates energy, clarity, and alignment across the team.

Results & Performance Orientation

• Highly motivated by measurable goals, scoreboards, and outcomes.
• Strong understanding of activity metrics, conversion metrics, and pipeline indicators.
• Able to forecast appointment volume, hiring needs, and performance trends.
• Moves quickly and makes decisions without waiting for perfect conditions.
• Uses data to identify root causes of underperformance and opportunity gaps.

Sales Acumen & Process

• Deep understanding of outbound sales, cold outreach, and multi-touch campaigns.
• Experience coaching SDRs through gatekeeper and key decision maker objections.
• Personal experience setting appointments at volume.
• Strong understanding of how top-of-funnel quality affects downstream close rates.
• Curiosity about healthcare IT buyers, compliance pressure, and healthcare decision-making dynamics.

Operations & Process

• Functional Salesforce fluency and comfort partnering with technical CRM resources.
• Strong CRM hygiene and data-quality standards.
• Ability to build efficient handoff workflows between enrichment, qualification, and outreach.
• Comfortable adopting and improving sales tools and workflows.
• Strong reporting discipline with no surprises on the scoreboard.
• Comfortable operating within EOS-style meeting and accountability rhythms.

Culture & Communication

• Takes extreme ownership of team outcomes.
• Communicates directly, clearly, and with care.
• Receives feedback well and improves quickly.
• Partners effectively with Marketing, Account Executives, HR, and leadership.
• Leads with empathy while still maintaining high standards.
• Builds trust through honesty, transparency, and follow-through.

Compensation

• Base Salary: $120,000 – $140,000 annually, commensurate with experience.
• Appointment Bonus: $50 per qualified appointment attended by the client.
• Closed Deal Commission: 1% of ARR on deals closed that originated from the SDR team.

Why This Role Matters

Dedicated IT’s sales development function is a critical part of our growth engine. This team is responsible for creating the qualified conversations that lead to new healthcare client relationships. The SDR Manager will play a direct role in scaling that engine with discipline, care, accountability, and a high-performance culture.

If you are energized by building teams, improving systems, coaching sales talent, and owning measurable outcomes, this is a role where your work will have a direct impact on the future of Dedicated IT.