At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
The Creator Relations Manager is responsible for identifying, engaging, and procuring strategic influencer partnerships that align with client goals and objectives. This representative requires a deep understanding of the creator economy, social media landscape, strong influencer discovery capabilities, and the ability to build lasting relationships with influencers and talent agencies.
Responsibilities:
- Source potential content creators/influencers through online channels (e.g. social platforms and professional networks) across gaming, technology, lifestyle and entertainment verticals, ensuring alignment with diverse client briefs and campaign objectives
- Develop and execute negotiation strategies for all partnerships, ensuring competitive pricing through market analysis and performance data
- Manage the end-to-end process of sourcing, drafting proposals, finalizing agreements, and managing multifaceted compensation structures (including flat fees, performance incentives, and value-in-kind)
- Communicate the unique value proposition of our clients to agencies and creators through meetings, presentations, and marketing materials
- Provide general assistance to the team with ongoing projects for our broad Client base
- Work closely with the Marketing and Talent divisions to address gaps in our Talent inventory
- Establish a living database and record of all Talent to be leveraged for procurement and/or monitoring growth for later engagement
- Engage daily with social platforms to identify trends, up-and-coming creators, and cultural moments that can be leveraged for impactful client partnerships
- Provide support on influencer strategies for proposals and pitches, offering insights into target influencer verticals within the market and content verticals to secure impactful partnerships
- Work closely with teams to strategize and execute influencer campaigns to exceed client expectations
- Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations
Qualifications and Skills:
- Is an active participant and consumer of the social media industry
- Must possess 3+ years of experience with Influencer Marketing, Business Development, or in a sales environment, with a dual focus on creator cultivation and client-facing involvement including the ability to develop and deliver compelling decks and presentations.
- Demonstrate knowledge of, and prior experience with, analyzing social media metrics to make informed strategic decision-making (CPM, CPV, CTR, Conversion Rate)
- Demonstrated ability to build and maintain strong industry relationships, including established networks with creators and talent agencies, to enhance talent discovery and campaign execution
- Strong negotiation and relationship-building skills with creators/influencers and agencies
- Strong organizational skills with high attention to detail and the ability to manage multiple campaigns and a vast volume of creators/influencers at any given time simultaneously
- Excellent communication (full proficiency in English) and interpersonal skills
- Previous experience with Hubspot, Monday, Creator Discovery Tools, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus
This role has an annual salary range of $70,000 to $80,000 CAD.
This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
Compensation Philosophy:
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
AI in Recruitment:
Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
