The E-commerce Executive is responsible for managing and optimizing the hotel’s digital presence across all online channels to maximize online revenue, increase direct bookings, and enhance brand visibility. This role involves maintaining the hotel website, managing Online Travel Agencies (OTAs), coordinating digital marketing campaigns, and analyzing production data to identify growth opportunities.
1. Online Channel & OTA Management
- Inventory & Rate Distribution: Maintain and update rates, availability, and content across all online distribution channels, including the hotel’s website, OTAs (Booking.com, Expedia, Agoda, etc.), and Meta-search engines (Google Hotel Ads, TripAdvisor).
- Parity Monitoring: Monitor rate parity across all channels to ensure the hotel complies with distribution agreements and protects direct channel integrity.
- Content Optimization: Ensure hotel information, imagery, room descriptions, and promotions are accurate, compelling, and up-to-date across all digital platforms.
2. Website & Direct Channel Optimization
- Website Content Management: Manage the hotel’s official website using Content Management Systems (CMS), ensuring a seamless user experience (UX) and mobile optimization.
- Booking Engine Management: Optimize the Central Reservation System (CRS) and booking engine flow to reduce abandonment rates and increase conversion.
- SEO (Search Engine Optimization): Implement on-page and off-page SEO strategies to improve organic search rankings and drive qualified traffic to the website.
3. Digital Marketing & Campaign Execution
- Paid Campaigns: Assist in the execution and monitoring of paid search (SEM/PPC), display ads, and paid social media campaigns to drive direct bookings.
- Email Marketing: Design, segment, and execute email marketing campaigns for loyalty members, past guests, and corporate clients.
- Packages & Promotions: Collaborate with Revenue and Marketing teams to create and launch exclusive online packages, flash sales, and seasonal promotions.
4. Analytics & Reporting
- Performance Tracking: Track and analyze website traffic, conversion rates, OTA production, and ROI on marketing spend using tools like Google Analytics 4 (GA4).
- Reporting: Prepare weekly and monthly e-commerce performance reports, highlighting trends, achievements, and areas of concern for the management team.
- Competitor Analysis: Regularly monitor competitor digital strategies, pricing, and online positioning to identify market gaps.
Education: Bachelor’s degree in Hospitality Management, Marketing, E-commerce, Business Administration, or a related field.
Experience: 1–3 years of experience in e-commerce or digital marketing, ideally within the hospitality or travel industry.
Technical Skills: * Proficiency with Hotel Channel Managers (e.g., SiteMinder, D-Edge, RateGain).
- Familiarity with Property Management Systems (PMS) like Opera and Central Reservation Systems (CRS).
- Strong knowledge of Google Analytics, Google Ads, and basic SEO principles.
- Experience with website CMS (e.g., WordPress) and email marketing platforms.
Soft Skills: Strong analytical mindset, excellent communication skills, attention to detail, and the ability to work cross-functionally with Sales, Revenue, and Marketing teams.
