Department: Sales
Location: Remote
Shift: Day, Monday – Friday – Full-Time
Wage: 151,000 - 166,000/year based on experience
Company Overview: At Bob’s Red Mill, we inspire joy with wholesome foods. Since 1978, we have been leading the natural foods industry by providing our customers with good food that makes them feel great. Wholesome means ensuring our food is of the highest quality, empowering and supporting our diverse group of employee owners, respecting our planet, and bettering our communities. We believe that joy is for everyone.
Position Overview: The National Foodservice Sales Manager is responsible for leading the strategic direction, commercial execution, and financial performance of Bob's Red Mill's Foodservice business across the United States and Canada. This position owns the Foodservice growth strategy, P&L performance, customer relationships, broker network, and sales organization while expanding Bob's market presence across both commercial and non-commercial channels. Working cross-functionally with Marketing, Operations, Finance, Product Development, and Customer Service, this position translates market opportunities into sustainable business growth, strengthens strategic partnerships, and develops a high-performing team that consistently delivers exceptional customer experiences and profitable results.
Essential Job Functions:
Business Leadership
- Lead the strategic direction and financial performance of the Foodservice business while driving sustainable, profitable growth.
- Own the Foodservice P&L and deliver annual revenue, profit, and market share objectives.
- Develop and execute the long-term Foodservice growth strategy across commercial and non-commercial channels.
- Identify new market opportunities, customer segments, and strategic partnerships that accelerate growth.
- Develop annual business plans, forecasting, and budget recommendations.
Customer & Channel Leadership
- Build and strengthen customer partnerships that expand distribution, accelerate market penetration, and deliver long-term value.
- Lead national customer strategy across foodservice distributors, operators, ingredient accounts, and strategic channel partners.
- Develop and manage relationships with key distributor and re-distributor partners, national accounts, contract feeders, and GPOs.
- Lead negotiations and strategic planning with customers and broker partners.
- Drive execution of promotional programs, category initiatives, and customer growth plans.
- Represent Bob's Red Mill at industry conferences, customer meetings, and national trade events.
Non-Commercial Expertise
- Drive growth across non-commercial segments (contracted and independent) by leveraging deep expertise in contract management, GPO’s and strategic channel partnerships.
- Lead strategy and growth across Healthcare, Higher Education, Business & Industry, Hospitality, and other non-commercial segments.
- Develop strategies leveraging Group Purchasing Organizations (GPOs), contract management organizations, and distributor partnerships.
- Identify opportunities to expand penetration within contracted operator networks.
Team Leadership
- Build, develop, and inspire a high-performing sales organization through coaching, accountability, and a culture of continuous growth.
- Build, coach, mentor, and develop a high-performing Foodservice sales organization.
- Establish clear goals, performance expectations, and development plans for direct reports.
- Conduct regular coaching, succession planning, and talent reviews.
- Foster a culture of accountability, collaboration, continuous improvement, and customer focus.
- Recruit, retain, and develop top sales talent.
Broker Leadership
- Champion a partnership-first broker philosophy that moves beyond traditional broker management – building trusted relationships grounded in transparency, shared ownership, strategic planning, and a collective commitment to winning in the marketplace.
- Establish clear performance expectations, KPIs, and regular business reviews
- Coach and develop broker partners to strengthen market execution and accelerate growth.
- Partner with brokers to identify new distribution, operator, and channel opportunities.
- Optimize broker coverage, resource allocation, and territory effectiveness.
- Foster a culture of open communication, shared accountability, and continuous improvement.
- Evaluate broker performance and implement changes to maximize business results.
Cross-Functional Leadership
- Serve as the commercial voice of Foodservice, aligning internal teams around customer needs, growth priorities, and flawless execution.
- Partner closely with Marketing, Demand Planning, Finance, Operations, Customer Service, and Product Development.
- Translate market insights into product innovation opportunities.
- Champion customer needs internally while balancing operational priorities.
Miscellaneous
- Complies with all company policies and procedures and operates all equipment in a safe and food-safe manner.
- Complies with Bob’s Red Mill food safety policies and procedures including adherence to FDA regulations, Safe Quality Food (SQF) Standards, and Good Manufacturing Practices (GMPs).
- Responsible for reporting food safety and quality concerns to Supervisors and/or Department Manager.
- Performs other duties and tasks as assigned.
Supervisory Responsibilities:
- This position directly oversees the Foodservice Sales team of 2-3 employees
- This position reports to the Director of Special Channels Sales
Knowledge, Skills, and Abilities:
- Ability to work independently and in collaboration with others.
- Ability to work effectively with a team using direct communication, respect, creativity, and emotional intelligence.
- Effective customer service skills to assist clients, customers, and team members.
- Skilled in effectively motivating others.
- Possesses effective communication skills, both verbal and written.
- Ability to utilize data to create compelling selling stories that support key brand initiatives
- Ability to make presentations to executive management, department managers, supervisors, and staff.
- Capable of tailoring communication style and content to reflect the audience and provide clear, concise information.
- Effective communication skills to collaborate with internal and external stakeholders.
- Effective problem-solving skills.
- Skilled in analyzing and interpreting data to provide actionable insights.
- Effective time management skills.
- Skilled in interactive negotiation.
- Ability to travel frequently within a large geographic area.
- In-depth knowledge of foodservice marketing, sales, and best practices.
- Skilled in using Microsoft 365, including Word, Excel, PowerPoint, and Outlook.
- Ability to use advanced Excel functions, including but not limited to formulas, pivot tables, and graphs.
- Ability to read, understand, and communicate information in English.
- Demonstrates Respect, Teamwork, Accountability, and Determination.
- Ability to work in an environment where exposure to potential food allergens is or may be present.
Education and Experience:
- 6+ years of progressive foodservice sales leadership experience; AND
- 3 or more years leading teams and developing sales talent; AND
- 3 or more years managing foodservice distributors, brokers, and national accounts, AND
- Experience with Group Purchasing Organizations (GPOs), contract management, and non-commercial foodservice; OR
- A bachelor's degree in business administration, marketing, or a related field; OR
- Any combination of education and additional years of experience that provides the necessary skills, knowledge, and ability to perform assigned tasks.
Preferred Skills:
- Food manufacturing experience
- Better-for-you, natural, or health-focused brand experience
- Experience leading both U.S. and Canadian business.
Physical Demands:
- Position requires the ability to sit for up to approximately 2 hours at a time with extensive data entry and computer keyboard usage.
- May be required to lift items weighing up to 25 pounds.
Work Environment:
- The primary work environment for this position is within an at-home office setting. There are no adverse conditions associated with this position.
- Frequent business travel required (Approx. 40%-60%)
- Employees will be exposed to common food allergens.
