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Canva is seeking a Performance Marketing Specialist based in France to drive user growth through strategic media buying, campaign execution, and post-click experience optimization. This role requires a strong analytical mindset, experience with modern media measurement tools, and the ability to partner closely with creative and marketing teams to maximize media investments. The specialist will manage day-to-day media buying across various channels, develop strategies, allocate budgets, and analyze performance data to provide actionable creative insights. Collaboration with data teams for incrementality studies and A/B testing is crucial for success.
Description
Join the team empowering the world to design
Hey, g'day, mabuhay, kia ora, こんにちは, 你好, hallo, नमस्ते, 안녕하세요, hola, salut!
At Canva, our mission is to empower the world to design—and we’re growing fast across the globe. With over 250 million monthly active users in over 190 countries, we’re on a mission to make Canva the most loved brand in the world. To support this ambition, we’re building a world-class growth marketing team that’s deeply local, highly creative, and relentlessly performance-focused.
We're looking for a Performance Marketing Specialist to join our team in France, focused on driving incremental user growth through great investment decisions, media buying strategy and execution, supporting creative and ensuring we send traffic to great post-click experiences.
About the role
As the Performance Marketing Specialist for France, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in France to drive great incremental returns on our media investments.
To be successful in this role you will need to understand the modern media measurement toolkit, media buying principles in key channels, what makes creative great in key channels and iteratively improve our funnel experiences.
As part of this role, you will work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will also help raise the bar in full funnel media management.
What you'll do
You’re probably a match if you have:
About the team
You’ll be part of a highly collaborative, fast-moving, and passionate marketing team that blends creativity and data to make magic happen. In this role, you’ll help Canva show up at its best, fuelling growth by bringing performance and creativity together in every campaign.
What’s in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:
Check out lifeatcanva.com for more info.
