Principal Product Manager, Digital & Commerce

This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp.

The Role

Lonely Planet is looking for a Principal Product Manager to lead the evolution of our web experiences and the platforms that power them. This role sits at the intersection of traveler experience, content, technology, and business strategy — and it's squarely focused on outcomes.

We want a product leader who gets energized by moving numbers that matter: engagement, conversion, membership growth, revenue. Someone who can hold a complex, multi-surface portfolio together, set a clear direction, and bring the team along with them.

You'll own the product roadmap for Lonely Planet's web ecosystem while partnering closely with App, CMS, Editorial, Design, Engineering, Data, SEO, and Commercial teams.

What You'll Own

Editorial Content & Discovery The core Lonely Planet experience — editorial publishing, tentpole moments like Best in Travel, site navigation, content discovery, SEO, and the traveler-facing surfaces that drive engagement and return visits.

Commerce Our shop eCommerce experience: product discovery, conversion optimization, checkout, merchandising, catalog management, and the Shopify requirements that drive revenue.

Membership & Engagement Authenticated user experiences and the connective tissue between content, personalization, subscriptions, and long-term traveler loyalty.

Partnership Integrations & Multi-Platform Scoping and leading partner experiences beyond standard web and CMS implementations — and ensuring cohesion across web, CMS, Shopify, and third-party surfaces.

Key Responsibilities

• Own and evolve the product roadmap across all digital surfaces, translating business and traveler goals into a prioritized, coherent strategy
• Balance short-term delivery with long-term platform thinking; know when to build for now and when to build for scale
• Write clear, high-quality PRDs and Jira tickets that let engineering and design move fast and build right
• Use analytics, experimentation, and behavioral insights to drive decisions and measure impact — direct ownership of CVR, RPV, AOV, engagement depth, and membership growth
• Accelerate how the team works: sharpen frameworks, improve prioritization, raise the quality of requirements — not just your own output
• Identify and apply AI tools to improve both team workflows and traveler-facing experiences
• Drive alignment across Design, Engineering, Editorial, Marketing, and App — unblocking decisions and maintaining momentum
• Partner with CMS and Editorial to evolve content creation, management, and distribution systems
• Lead the product side of partnership deal implementation and define site-level integration strategy

Required Qualifications

• 8+ years of product management experience with demonstrated progression to Staff or Principal scope
• Proven portfolio-level ownership — experience managing multiple interconnected product areas with real business leverage
• Strong eCommerce background with hands-on Shopify experience (configuration, commerce ops, engineering requirements)
• Deep fluency in analytics and funnel data; comfortable using behavioral insights and business metrics to drive decisions
• Demonstrated ability to raise team performance — not just personal output — through better frameworks and ways of working
• Experience with SEO, content discovery, or audience growth strategies
• AI fluency: active use of AI tools in your product practice, with clear instincts for where it creates leverage
• Excellent communication and stakeholder management; able to influence across design, engineering, marketing, and editorial without direct authority

Nice to Have

• Background in travel, media, or publishing — Lonely Planet is a brand with real cultural weight, and affinity for the space shows
• Experience with membership, subscriptions, or authenticated user products
• Familiarity with experimentation platforms and modern frontend frameworks
• Experience building platform capabilities, APIs, or shared internal tools
• Experience scoping and delivering partnership integration products

Compensation:

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

• Total Cash Compensation Range: $175,000 - $225,000

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. 

If you are based in California, we encourage you to read this important information for California residents linked here.

At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.

For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there!

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