Job Title

AMIEO [EVP-7] – Product Brand and Marketing Strategy

Department

AMIEO Product Brand and Marketing Strategy Department

Level

Direct Manager

DGM – AMIEO Product Brand and Marketing Strategy Department

Manager’s Manager

GM – AMIEO Product Brand and Marketing Strategy Department

Purpose of the Job

Support segment RPM/CMM (PBMS – Product Brand Marketing Startegy) for defining and executing the product strategy and marketing roadmap for the Nissan brand
The role will ensure alignment between market needs, customer preferences, competitive positioning, and Nissan’s global product vision to drive sustainable growth, profitability, and market share.
This role requires strong cross-functional coordination with global headquarters, regional teams, Marketing, Sales, etc.

Qualifications & Experience

BEng Mechanical and or equivalent qualification
Preferred MBA or ME / MTech (not must) from reputed institute
Min. 2~3-years’ experience in an automotive manufacturing company in Product Planning / Product Marketing / Program Planning role.
Strong understanding of:

Major Activities

Support in Defining Vehicle Concepts:

Identify opportunities with customer unmet needs, In Depth study for Customer Lifestyle, demographics, Emotional aspirational needs evolution, propose new product requests for AMIEO region.
Analysis of Vehicle segments, NCBS, UNS, ALS, JATO, SBIS, mTAB and other Market Intelligence reports to define the future product

Product Planning Milestone Responsibility from Region Side for AMIEO projects:

Define Focus Target Customer and their key needs
Identify Strategic Competitive Advantage
Define key hardware specs to realise Concept (including vehicle platform, Body Type & others)
Validate & fine tune Focus Target Customer, Strategic Advantage, Concept & design through customer survey
Analyze market trends including electrification, connectivity, and mobility solutions.

Support in Product Improvement of existing product, Life Cycle Planning.

Obtain consumer feedback from Market Intelligence through surveys, research and data checking to determine customer needs and price ranges
Propose Life events for each project to keep model refreshments and competitiveness with changing market and competition environment. It includes (Minor change, MY events, Special Editions etc.)
Track competition movement and strategies and ensure competitive advantage is secured in current and future vehicles.
Track industry trends (SUV shift, EV adoption, digital retail trends).
Identify gaps in the portfolio and recommend new product opportunities.

Support and synergize with other key stakeholders and get relevant products into the market:

Coordinate with key stakeholders such as Engineering, Program director, Program management office, CPS, AMIEO Product Planning, Product Marketing, CVE, NML Japan etc...
Propose concepts planned based on region market study to the CPS and provide detailed rationale

Support in Go-to-Market & Launch strategy Management

Support in end-to-end new model launch planning including timelines, volume planning, and coordination with Marketing stakeholders.
Collaborate with marketing teams to define launch campaigns and communication strategies.
Ensure readiness across sales, dealers, and aftersales before product launch.
Track launch performance and adjust strategies accordingly.

Key Performance Indicators (KPIs)

Personal Characteristics

Demonstrates strong ownership, takes initiative, and consistently drives projects and business objectives to successful completion.
Able to anticipate market trends, customer needs, and competitive developments, translating insights into effective business strategies.
Thrives in a dynamic environment, manages changing priorities effectively, and performs well under pressure while maintaining focus on key objectives.
Builds strong working relationships across cross-functional teams and regional stakeholders, fostering a culture of teamwork and trust.
Maintains a deep understanding of customer needs and market expectations while balancing commercial objectives to drive sustainable business growth.

Skills & Competencies

Speed in execution, negotiation, and assertiveness
Strong interpersonal skills to engage with stakeholders across different countries and markets (e.g., Japan, Europe, Middle East, India, South Africa, Australia)
Comprehension of the AMIEO automotive market environment and industry dynamics
Good computer skills, including Microsoft Excel and PowerPoint
Good driving skills
Willingness and ability to travel internationally (valid passport)
Strong commercial acumen (pricing and profitability)
Data-driven decision-making capability
Project management and execution excellence
Stakeholder management and influencing skills
Excellent communication and presentation skills

Chennai India

Assistant Manager - Product Brand and Marketing Strategy

Summary