Sales Director

Role:   Sales Director   

Location:  London, United Kingdom

About the role: 

This is a senior sales role that requires you to achieve your own sales targets as well as motivate, train, nurture and develop a team of sales executives. It is a multiskilled role that requires you to be able to sell - and manage and coach the team to deliver on their individual sales targets that contribute to the overall team target. 

What you will be doing: 

• Lead, coach, and develop a team of sales executives — supporting individual deal progression, building their skills, and holding each person accountable to their target
• Build a team environment characterised by trust, open communication, and structured accountability — where performance is tracked clearly and support is available when it's needed
• Own the sales executives' training programme — ensuring the team is fluent in  sales stories, the business development process, RFP and design standards, and the tools and techniques that support consistent delivery
• Ensure every team member has the education, training, and access to resources needed to operate independently and effectively
• Run weekly 30-minute progress meetings with each team member — enabling the salesperson to minute and set SMART objectives
• Contribute actively to the recruitment process for new sales executives
• Carry and deliver your own individual sales target
• Take full accountability for the team's collective sales performance — monitoring individual and group targets weekly, monthly, and quarterly via Salesforce
• Track and report on team KPIs — including call volumes, meeting volumes, pipeline opportunities, RFPs, deals won, and pipeline growth and contraction — and take corrective action where performance falls short
• Monitor performance against established success criteria; escalate risks and opportunities to the Director of Sales with clear data and a recommended course of action
• Develop a thorough understanding of the sales cycles and stages — knowing when and how to intervene to support deal progression at the right moment
• Attend weekly progress meetings with the Director of Sales with SMART objectives prepared and an accurate picture of team performance
• Provide active support through the RFP, pitch, and bid process — contributing directly to key proposals and ensuring the team has the right support on complex opportunities
• Work with the Marketing team on ABM programmes and lead generation activities to build and sustain a healthy, qualified pipeline
• Identify opportunities to improve the team's ways of working — bringing forward recommendations on process, tooling, and methodology within the established sales framework

What you need to be great in this role: 

• A strong track record of meeting and exceeding personal sales targets in a B2B environment, with demonstrable experience selling complex, consultative propositions to senior marketing, procurement, or C-suite stakeholders
• Proven experience leading a sales team — coaching individuals to improve performance, managing to targets, and building a culture of accountability and continuous development
• Deep familiarity with structured sales methodologies and pipeline management; confident working within a defined sales process and holding others to it
• Proficiency with Salesforce or equivalent CRM platforms — using pipeline data to track performance, identify trends, and make informed decisions
• Experience supporting or leading RFP, pitch, and bid processes on complex, high-value opportunities
• Clear, credible written and verbal communication — able to represent OLIVER persuasively at senior client level and articulate the value of a complex service proposition with authority
• Experience in or close to a creative agency, marketing services, or in-house agency environment is an advantage
• Track record of delivering against individual and team revenue targets with full transparency to senior leadership on pipeline health, forecast accuracy, and performance against plan
• Experience collaborating with Marketing on ABM and lead generation programmes — with a clear understanding of how pipeline generation and sales conversion interact commercially
• Confidence presenting commercial performance and forecasts to director-level stakeholders, with a track record of identifying and acting on the levers that protect and grow revenue
• Strategic integration of AI across sales operations — including prospecting, proposal development, pipeline analysis, CRM hygiene, and performance reporting
• Experience setting standards and governance for AI tool use within a sales team, ensuring outputs are accurate, on-brand, and commercially sound before they reach clients
• Agentic leadership for complex business development challenges — systematic, goal-oriented approach to pipeline strategy, deal management, and team performance
• Drives AI adoption and shares best practice across the team and wider OLIVER network, contributing to how the business develops its sales capability through technology

Req ID: 17398

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