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Director of Brand Management (E-concessions)

Farfetch

Summary

The Director of Brand Management will lead a global team of 20+ Brand Managers and oversee the sales performance and operational efficiency of 550 Brands within an e-concession marketplace. This role involves being the primary contact for brands, leading commercial negotiations with top fashion and luxury brands, and driving new initiatives like a consignment model across Europe and the UK. The position also requires co-leading strategic cross-functional projects and influencing supply management approaches.

Required Skills

Commercial NegotiationProject ManagementBrand Management

Details

Posted
Jul 3, 2026

Description

Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.

LONDON

Our London office is located in Old Street, London’s tech hub, and is home to a wide range of teams. Our open space is ideal for collaborative work and sharing ideas. We also have a large outdoor terrace, which is the perfect spot to have a team lunch or host events.

COMMERCIAL

The Commercial team drives our strategic partnerships with the world's leading brands and boutiques to source the best selection and optimise sales channels for our partners. Their work offers our customers access to incredible products and the most extensive selection of luxury for endless style.

THE ROLE

The Director of Brand Management (E-concessions) is responsible for leading a 550-brand portfolio managed by a team of 20+ Brand Managers accountable for partners’ sales growth, supply expansion and price competitiveness.

The role acts as the primary internal and external voice for Brands, from representing brand interests within the organisation to leading commercial conversations directly with top Fashion & Luxury Brand partners, and works cross-functionally with Business Development, Merchandising, Planning & Analytics, Marketing, Private Client and Operations teams to align on growth strategy, forecasting, assortment opportunities and portfolio-wide initiatives.

You are a natural people leader, comfortable managing distributed teams across geographies and building the trust needed to influence stakeholders at every level, internally and externally. You bring sound commercial judgement, using data to get to the root of a problem and moving quickly from insight to action. Comfortable operating with autonomy, you balance long-term strategic thinking with hands-on delivery, and are resilient enough to keep BAU running smoothly while managing multiple high-impact projects in parallel.

WHAT YOU'LL DO :
  • Manage a global team of 20+ Brand Managers (spanning from Brand Specialists to Head of) across London, Porto and Sao Paulo
  • Own the sales performance, supply growth and parity vs. Brands .com, operational efficiency and account management approach (dedicated vs digital) of 550 Brands under an e-concession marketplace business model
  • Be the voice of Brands within the organization, leading on dedicated workstreams during internal business reviews with C-levels, and the internal escalation point for all Brand related initiatives and issues
  • Lead commercial conversations with Top Fashion and Luxury Brands, including hosting regular Business Reviews and Business Plan meetings, managing external stakeholders at Director level and above
  • Work with Business Development to align on new prospects, growth objectives and onboarding strategy of newly signed Brands
  • Lead on the oversight and execution of sales forecasts and merchandising recommendations, working alongside the Merchandise Planning & Analytics team
  • Own the roll-out of a brand-new consignment model across Europe and UK, including pitching to top Brands, leading commercial negotiations, aligning pricing strategy, supporting marketing campaign creation, and monitoring performance
  • Co-Lead strategic cross-functional projects with key departments leaders, such as Private Clients events, Marketing Advertising campaigns, Regional expansions, Content excellence initiatives, Pricing and Promotions campaigns
  • Influence the supply management approach to identify the appropriate operating model for Brands aside of the traditional 3P e-concession model (including 1P wholesale model and 2P consignment model)
  • WHO YOU ARE :
  • A conscious leader with the vision required to manage a team, you inspire the trust and respect of everyone around you while fostering agile collaborative work environments across departments
  • A trustworthy partner for Brands, as well as a relevant voice within the organization, building lasting relationships with a variety of stakeholders
  • Even in the most ambiguous situation, you make educated decisions using data to identify the root cause of a problem before creatively and efficiently identifying the solutions with the biggest possible impact
  • You thrive when faced with autonomy and minimal guidance, and are confident to bring your own thoughts to the table
  • You seamlessly move between strategic forward-thinking and tactical implementation leveraging project management ability and clear prioritisation
  • Responsible, resilient and adaptable, you take pride in your ability to manage a wide range of projects and programs while always delivering the BAU
  • REWARDS & BENEFITS:
  • Employee Pension Scheme
  • Flexible Benefits Program
  • Health Insurance & Critical Illness cover
  • Flexible work environment- 3 days a week in the office, 2 days from home
  • EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER:
  • EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
  • SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.