marketing research consultant - Data Solutions Department, Marketing Solutions Business (C&M)

Job Description:

Business Overview
Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.

Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.

Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.

This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

Department Overview
In an era characterized by the increasing diversification of lifestyles and values, the challenges in marketing research are becoming ever more sophisticated and complex. To address these shifts and derive deeper, more fundamental insights, our mission is to leverage over 100 million big data points connected by Rakuten Group's common ID. We aim to provide new value across the entire customer marketing process through the composite utilization of this data.

Within the Rakuten Group, expectations are growing for new data businesses that capitalize on our unique and vast data assets. In December 2024, we executed an organizational restructuring, integrating Rakuten Insight, Inc., Rakuten Insight Global, Inc., and the Super Mini Job  business. This move established a stronger synergy creation system for data utilization.

Under this new structure, we aim to further accelerate the application of AI technology. Our goal is to achieve automation and sophistication in data analysis, enable real-time insights, and enhance the quality of decision-making support. Through these efforts, we strive to create new value that innovates corporate marketing activities.

The department to which Marketing Research Consultants (MRCs) belong is tasked with the mission of fundamentally resolving clients' marketing challenges, leveraging Rakuten Group's overwhelming data assets and one of Japan's largest research panels. A key characteristic of this role is the ability to be involved in the entire marketing process, extending beyond just planning and proposing marketing research. This includes project management, collaboration with data analysis departments, support for advertising effectiveness measurement, and assistance in formulating brand strategies.

We are also focusing on products that utilize AI.

Furthermore, our client base is exceptionally diverse, ranging from operating companies and advertising agencies to other Rakuten Group companies, and even domestic and international brand enterprises. This provides an opportunity to gain experience in solving challenges across a wide array of industries. In recent years, we have also been concentrating on the global research domain, offering increasing opportunities to engage in projects targeting overseas markets, primarily in Asia, and participate in international research projects.

This environment, where you can be involved consistently from strategic proposals and data analysis to execution support, allows you to hone multifaceted skills that go beyond the conventional scope of a "research company." It is an ideal workplace for individuals who aspire to enhance their comprehensive capabilities in sales, consulting, and marketing. Additionally, Rakuten Group's unique open culture, clear evaluation system, and flexible workstyle support system are well-established, providing an environment where highly motivated individuals can build long-term careers.

Position:
Why We Hire
This position is being opened for our continued growth and expansion

Position Details
We provide marketing research solutions utilizing Rakuten Group's big data and Rakuten Insight's awareness data to "major manufacturers of food, beverages, daily necessities," "major media companies, major advertising agencies," "research firms, and consulting firms."

Main duties
1. Hearings and proposal activities regarding marketing issues for clients in charge
- In-depth sales to existing departments and data product proposals
- Pure sales to new departments, introduction of capabilities, etc.
*Part of the specific proposal content
- Proposal for measuring the effectiveness of online advertising
- Proposal for data linkage between client and Rakuten Insights
- Proposal for profile analysis of owned media

2. Project management for orders, including submission, delivery, billing, and after-sales follow-up.
- Overall management as the person in charge of the project in collaboration with the director and researchers
- Estimates, schedules, and other general client support
- Cost management of outsourcing expenses, acceptance inspection, administrative work related to billing, etc.

3. Promoting business improvement activities and creating systems that contribute to sales expansion/profit generation
- Improve the efficiency of routine work and strengthen collaboration with directors and research teams
- Promote activities and initiatives that contribute to improving the value of Rakuten Insight based on client needs, etc.

Work Environment
In this department, there are members who have not only advanced to management positions within the same team but have also taken on new challenges in different roles (e.g., Marketing Researcher, Data Analyst), based on their preferences and aspirations.
Approximately 70% of our employees are mid-career hires, many of whom have transitioned from different industries or have no prior experience in this field.
　
Mandatory Qualifications:
Skills required
- Over 5 years of corporate sales experience
- Have excellent communication skills
(Able to explain with logical and organized sentences and speaking style. Able to understand people's speech and the flow of discussions.)
- Project management experience
(Experience of being involved in project progress management as a professional manager, regardless of the size of the project)
- Have basic PC skills (Word, Excel, PowerPoint beginner to intermediate level)

Desired person image
- People who are creating results in corporate sales of intangible products
- Able to work with a strong sense of ownership and responsibility
- Able to work tirelessly to achieve goals.
- Able to form own hypothesis and execute PDCA to improve sales activities
- Understanding of basic marketing frameworks (3C, 4P, STP, etc.)

Desired Qualifications:
- Experienced in leadership, management, and human resource development
- Experience in marketing research related project
- Experience or engagement for marketing research
- Advanced business level Japanese

Others Information:
Additional information on Location
Futako Tamagawa Rise Office
1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification
English Requirement: Yes
*TOEIC, TOEFL, IELTS, etc.
*Details will be provided if you proceed to the selection process.

#business #consultingsales #commerce #RakutenInsight

Languages:

English (Overall - 4 - Fluent)