Summary
Amazon Advertising is seeking a seasoned Go-To-Market (GTM) Specialist in China to drive strategy for its advertising platform. This role serves as a critical link between product and sales teams, translating complex ad products into market-winning strategies and architecting sustainable growth. The specialist will own the GTM playbook, develop sales strategies, gather market feedback to influence product roadmaps, lead cross-team execution, track key performance indicators, shape long-term vision, and enable sales teams through training and localized messaging. This is an opportunity for an experienced GTM leader with a deep understanding of AdTech commercialization and local market dynamics to make a significant impact in a fast-growing business.
Description
Amazon Advertising sits at the intersection of advertising and eCommerce. With millions of customers visiting every day to find, discover, and buy products, we believe advertising — done well — enhances the customer experience, improves brand equity, and drives real returns for our partners. It's also one of the fastest-growing businesses within Amazon, and China is a key market.
We're looking for a seasoned GTM leader with 5+ years of experience driving go-to-market strategy in the advertising industry. As our Sr. GTM Specialist, you'll bring deep expertise in AdTech commercialization and a proven track record of translating complex ad products into market-winning strategies. You'll serve as the critical bridge between Product and Sales — shaping how Chinese advertisers discover, adopt, and scale their businesses on Amazon's ad platform. This isn't just about launching products; it's about architecting sustainable growth through sharp positioning, commercial rigor, and deep understanding of local market dynamics.
Key job responsibilities
- Own the go-to-market playbook for ad products in China — from launch planning to driving sustained advertiser adoption and revenue.
- Build sales strategies that work — create positioning, competitive battle cards, and sales plays that help the field team win deals faster.
- Be the voice of the market — gather frontline feedback from advertisers and sales teams, then turn it into clear recommendations that influence the product roadmap.
- Lead cross-team execution — coordinate across Product, Sales, Marketing, and Services to ensure nothing falls through the cracks at launch.
- Track what matters — define adoption KPIs, build dashboards, and lead business reviews with leadership using data-driven insights.
- Shape the long-term vision — author strategic planning docs (3-year vision, PR/FAQs) that align leadership on where we're going and why.
- Enable sales at scale — train field teams on new capabilities and partner with Marketing on localized messaging for Chinese advertisers.
About the team
The Sales Go-To-Market (SGTM) organization bridges our product teams and the field sales teams who bring ad solutions to market. Sitting at this unique intersection within Amazon Ads, SGTM drives GTM strategy and organizational change that deliver clear customer benefits. In this role, you will own the China (CN) Ads GTM — spanning Sales Strategy, Demand Generation, new product launches, seller and advertiser education, and Closed Loop Feedback between product and sales to keep us connected to what advertisers and the industry need most.
