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Buena is seeking a Vertical Builder to launch and own a new revenue vertical from inception. This role involves full P&L responsibility, strategic decision-making, partnership development, and product definition. Buena is a rapidly growing real estate technology company focused on making real estate transactions seamless and transparent. The ideal candidate will have a proven track record of starting and scaling businesses, strong commercial acumen, and the ability to act fast and drive results. This is a full-time, in-office role based in Prenzlauer Berg, Berlin.
Buena is building the technology that real estate runs on. We're making every part of real estate – from finding and financing to buying and managing – as seamless and transparent as possible. We do this by acquiring property managers across Germany and rebuilding them as technology companies. In under three years and with fewer than 25 people at HQ, we've already become Germany's second-largest property manager. The next trillion dollar company in real estate won't sell software. It will run the industry.
We're hiring a Vertical Builder to own one of our next revenue verticals from zero.
Property management is our entry point, but every unit we manage opens the door to adjacent businesses, complementing an end-to-end real estate experience for our customers. These verticals are also worth billions: Brokerage when owners sell. Energy and metering services on every building we touch. Insurance. Financing. The list keeps growing.
You'll own the P&L, the strategy, the partnerships, and the product.
Bonus: The instinct of "this is mine, I'll figure it out" is what we're hiring for.
Days 1–14: Property management before vertical.
Every vertical at Buena is built on top of property management, so before you build yours, you'll work in it. You'll handle tickets, call customers and tenants, onboard new owners, digitalize documents, run cost audits in portcos, and solve whatever shows up that day. This is how you'll learn the systems, the economics, and the operational reality your vertical depends on.
You'll meet most of the HQ team in your first day. You’ll have daily check-ins (morning and evening) with Jan for the first two weeks to sync on how you each think and work. You'll also get a first book to read (which we’ll discuss thereafter)
Days 14–30: Start building the vertical.
You start writing your Day 90 plan: the bets, the metrics, and the resources. You visit your first portfolio company in person. We sign you up for the WEG Verwalter examination at IHK. By Day 30, the plan is final and you're building.
Days 30–60: Ship the first wins.
Ops weekly with your peers, monthly Portfolio Review where you'll present your vertical to the rest of the company. Daily check-ins are reduced to weeklies.
This is where the first obvious wins land. Not "we're making progress," but revenue or signed partners or a closed pilot that doesn't need a slide to explain.
Days 60–90: Own it.
By Day 90: you're a certified WEG Verwalter, all requests and problems related to your vertical flow to you and stop there, and you've got first profits on the board. You've also got a roadmap for the next 90 days that goes beyond "more of the same."
You’ll have read three books together by then.