Senior Marketing Copywriter | Bankrate

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. 

For the Bankrate website click here. Curious how Bankrate fits into Red Ventures? Click here.

We're looking for a Senior Marketing Copywriter to own the words behind Bankrate's marketing channels — from paid social and display to email, landing pages, and direct mail. This is a high-output, direct response role for someone who writes with intention, tests with rigor, and measures success in clicks, conversions, and revenue. You'll be embedded in the marketing team, working directly with performance and lifecycle managers to translate strategy into copy that moves people to act. You'll help shape the testing agenda, bring your own hypotheses, and use performance data to make your next draft better than your last.

What You’ll Do:

• Paid social and display copy: Write headlines, hooks, body copy, and CTAs for ads across Meta, TikTok, YouTube, programmatic display, and streaming/CTV. Build variants designed for testing, with clear differences in angle, tone, and message that generate real signal.
• Creative testing: Partner with performance managers to develop copy-driven test hypotheses. Know what lever you're pulling with each variant and document learnings so they compound across campaigns.
• Volume with craft: Maintain high output without defaulting to generic copy. The tenth variant should be as considered as the first.
• Email copy: Write subject lines, preheaders, and body copy for trigger-based and broadcast campaigns. Support A/B testing across angles, CTAs, and length. Understand how copy interacts with layout to drive opens and clicks.
• CRO-focused page copy: Write and iterate on landing page copy built for conversion. Translate test briefs into distinct treatments — headline, subhead, body, CTA — and use performance data to sharpen each iteration.
• Message hierarchy: Structure copy to guide attention and reduce friction. Know what to lead with, what to support, and what to cut.
• Direct mail copy: Write copy for direct mail campaigns — envelope teaser, letter copy, inserts, and response devices. Understand the read patterns and attention dynamics of physical mail and write to them.
• Compliance-aware writing: Write effective direct response copy within financial services compliance constraints. Work with legal review processes, incorporate required disclosures without killing conversion, and find the persuasive angle that still clears the bar.

What We’re Looking For:

• Direct response track record: Experience writing DR copy with accountability to performance metrics. You've seen the data on your own copy and used it to improve the next round. Portfolio shows breadth across paid ads, email, and landing pages.
• Multi-channel fluency: You've written across paid social, email, landing pages, and direct mail and understand the format constraints and conversion dynamics of each.
• Hypothesis-driven tester: You develop a point of view on what should win and why, track results, and build a compounding body of copy knowledge — not just a portfolio of variants.
• Compliance-fluent: You have experience writing in regulated industries. You know how to advocate for effective copy within compliance constraints, not just around them.
• Collaborative and fast: You work well with designers and channel managers, can push back when strategy is unclear, and ship strong work without waiting for perfect inputs.
• Structured and self-directed: You manage multiple workstreams, flag blockers early, and deliver without heavy oversight.
• AI-forward practitioner: You use AI tools to accelerate drafting and iteration. You evaluate outputs critically for voice, accuracy, and compliance, and know where they add real leverage.

Compensation:

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

• Total Cash Compensation Range: $90,000 – $130,000 per year

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Bankrate is redefining the future of financial decision-making. For nearly five decades, we’ve empowered tens of millions of consumers to make smarter financial choices and helped hundreds of leading financial institutions grow. Today, we’re evolving from a marketplace into a next-generation technology platform—underpinned by proprietary data, AI-driven innovation, and deep enterprise integrations. With  our track record of delivering consumers quantifiably better offers—for example, on home loans  where we lead the market—Bankrate stands at the center of the $60B U.S. financial services acquisition opportunity. As we expand through  omnichannel marketing and strategic  partnerships, and launch  unique consumer product applications, we’re building a more efficient, personalized, and connected financial ecosystem—one grounded in trust. Join us as we transform five decades of credibility into the next era of financial technology.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. 

If you are based in California, we encourage you to read this important information for California residents linked here.

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