Senior Director, Hydration

Job Description Summary:

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more. 

What You’ll Do for Us:

Collaborate with Global

• Drive collaboration for a Global Networked Organization
• Play as the “voice” of the OU to inform, influence and update Global
• Keep regular interaction with Global team to influence and align strategies based on insights, key trends, business performance
• Scan, share and steel with pride best practices coming from Global or other OUs
• Influence Global to guarantee best marketing and further generate synergies

Develop portfolio/brands strategy for the Operating Unit

• Lead and create value for the Operating Unit through the development of the existing core hydration brand and portfolio strategies.
• Develop EU portfolio and brand strategy for LRP expansion into the active hydration whitespace.  Partner with EU system stakeholders to align the growth plan, portfolio and execution priorities
• Provide leadership in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination for the category
• Focus on business growth strategies and brand plans definition, to ensure volume/business profit/market share growth in the short, medium and long term
• Be responsible for integrated marketing plan and programs in collaboration with the IMX team
• Manage P&L in collaboration with Finance team

Develop plans to execute the strategy for the OU

• Identify the key growth drivers for the specific portfolio/brand and develop the corresponding prioritized investment strategy, by country and by brand.
• Focus on driving scalable ideas, synergies and marketing productivity at all touch points cross OU
• Responsible to deliver on time and with excellence Integrated Marketing plans to be consistently executed across all OU markets

Manage overall business

• Support local brand teams and lead regional brands to ensure plans are rich, brand calendars but focused on big and bold activations ensuring sync between ATL, BTL, POS and digital enough flexible for small/medium/big markets
• Lead business reviews, timely measurement and learnings for reapplication
• Ensure brand plans with enough rich Brand Calendars but focused on big and bold activations ensuring sync between ATL, BTL, POS and digital enough flexible for small/medium/big markets
• Optimize DMI mix within each brand/market
• Manage P&L against BP targets

Lead teams

• Play active role in the Stills marketing leadership team
• Build marketing capability across marketing community
• Lead, coach and develop own team’s capabilities and foster teamwork and participation
• Play active role in the HST Marketing leadership team
• Be pioneer of Agile approach

Interact with Frontline organization

• Act as a key business leader internally within the OU marketing teams and with Frontline team, both regionally and locally
• Develop and maintain routines that facilitate roll-out of strategies and brand plans to local markets and   facilitate excellent implementation (with adaption and/or complementation) by the franchise marketing teams
• Steward Franchise Marketing teams to ensure flawless implementation of Core programs and aligned local amplification

Qualifications & Requirements: 

• Significant marketing and leadership experience (15+ years), including leading sizeable teams (5+)
• Experience working in innovation strategy, creative strategy, category/brand strategy
• Experience working with marketing in the field
• Experience working in cross-functional and cross-geographical teams is preferred
• Ability to support integrated brand strategy across category for regional and local brands (positioning, innovation, occasions, and general competitive opportunities)
• Ability to oversee regional and local brand creative strategy (creative ideas and execution)
• Deep consumer understanding, with a grounding in insights and analytics
• Business / commercial acumen, including financial expertise
• Expertise in TCCC business models and financials
• Design thinking capability
• Ability to work in Agile cross-functional teams and effectively collaborate with key stakeholders
• Great written, verbal and interpersonal communication skills in English as well as presentation skills/storytelling
• Ability to work under pressure and meet tight deadlines

For Spain:

Base Salary: 110000 EUR to 156000 EUR

For Italy:

Base Salary: 97700 EUR to 142000 EUR

For Poland:

Base Salary: 435,000 PLN to 692,000 PLN

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 60%

Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Skills:

Analytical Thinking, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Life Cycle Management, Marketing Strategies, Media Planning, Portfolio Management, Quantitative Research, Social Media Strategies, SWOT Analysis

Location(s):

United Kingdom

City/Cities:

London

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 18, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.