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Area Manager - General Trade - Pontianak

Flora Food Group

West Kalimantan·Indonesia·Pontianak·Full Time·Onsite·Sales & Business Development·Manager

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Summary

Flora Food Group is seeking a results-oriented Area Manager – General Trade to lead operations in West Kalimantan, based in Pontianak. This role involves managing distributor performance, expanding outlet coverage, and driving commercial execution. Key responsibilities include developing sales strategies, managing distributor operations, driving outlet expansion, executing trade marketing programs, leading a sales team, and analyzing market trends. The ideal candidate will have 3-5 years of experience in general trade sales, preferably in Kalimantan, with experience in FMCG and distributor handling. Strong leadership, MS Excel proficiency, and a self-driven, strategic mindset are required.

Required Skills

MS Excel

Details

Experience Required: 3+ years
Posted: Jul 10, 2026
Bonus: Yes

Description

Area Manager – General Trade – Pontianak (West Kalimantan)

📍 Location: Pontianak
🗺️ Coverage: West Kalimantan
🕐 Work Type: Onsite
💼 Benefits: Competitive Monthly Salary + Performance Bonus + Medical Insurance

About the Role

We are seeking a results-oriented Area Manager – General Trade to lead our operations in West Kalimantan. Based in Pontianak, you will be responsible for managing distributor performance, expanding outlet coverage, and driving commercial execution in the region.

Key Responsibilities

Develop and implement sales strategies for the West Kalimantan general trade market
Manage distributor operations including forecasting, coverage planning, and compliance
Drive outlet expansion and improve numeric distribution
Ensure execution of trade marketing programs and pricing strategies
Lead and develop a team of field sales representatives to achieve KPIs
Monitor market trends and competitor activities to identify growth opportunities
Analyze sales data and provide actionable insights

Qualifications

3–5 years of experience in general trade sales, preferably in Kalimantan
Experience in FMCG and distributor handling
Strong leadership and execution capabilities
Proficiency in MS Excel and reporting tools
Self-driven, strategic, and results-oriented

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.