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GenScript Biotech Corporation is a global biotechnology group focused on making humans and nature healthier through biotechnology. This role will define and champion the digital experience vision and roadmap for the organization, overseeing the delivery of exceptional digital experiences across all platforms and channels. The Digital Experience Leader will lead cross-functional teams, set and monitor KPIs for digital experience quality, drive innovation in personalization and user journey optimization, and ensure digital experience standards, usability, accessibility, and brand consistency. The position reports to the Head of Digital Hub.
About GenScript Biotech Corporation
Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a wellrecognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.
Position: Digital Experience Leader
Location: China
Report to: Head of Digital Hub
Position Summary
Key Responsibilities:
• Define and champion the digital experience vision and roadmap for the organization.
• Oversee the delivery of exceptional digital experiences across all platforms and channels.
• Lead cross-functional teams (UI/UE, Frontend, Digital Product, Marketing) to ensure alignment and execution of digital initiatives.
• Set and monitor KPIs for digital experience quality, engagement, and conversion.
• Drive innovation in personalization, A/B testing, and user journey optimization.
• Ensure digital experience standards, usability, accessibility, and brand consistency.
• Report on digital experience performance and recommend strategic improvements to senior management.
Requirements:
• Bachelor’s or Master’s degree in Digital Marketing, Business, or related field.
• 5+ years of experience in digital leadership roles.
• Proven track record in digital transformation and experience management.
• Strong leadership, communication, and stakeholder management skills.
• Deep understanding of digital platforms, analytics, and user experience best practices.
• Experience with large-scale CMS and personalization tools.
Preferred Skills:
• Experience in omnichannel digital strategy.
• Familiarity with agile methodologies and digital product management.
• Knowledge of data-driven marketing and customer journey mapping.
GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.