About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does the Global Creative Director (12mth FTC) do at WPP Production?

The Global Creative Director will be working for a large tobacco products and new categories client and is accountable for creative production execution excellence, governance and leadership across the client's global production ecosystem. The role ensures that creative intent, brand standards and design consistency are upheld across all production outputs, with particular focus on WEA, North America and IBG (Global) workstreams.

As a key member of the Global Production Leadership Team, the Global Creative Director partners closely with the Global Client Lead, Client Directors, WPP Creative and Production teams to enable seamless handover from creative ideas into scalable, efficient and high-quality production outputs and delivery.

This role combines strategic creative production leadership with hands-on guidance, global governance and strong commercial awareness, acting as the ultimate creative authority within WPP Production for the client.

The Global Creative Director will also act as a catalyst for modernisation, guiding the strategic integration of emerging creative technologies, including generative AI, into traditional production workflows to drive future scale and efficiency.

Key Responsibilities

Creative Leadership – Production

Provides creative guidance and oversight across all client work, with specific accountability for WEA, North America and IBG production outputs.
Safeguards creative standards, ensuring all production assets align with global brand strategy, toolkits and visual identity guidelines.
Translates creative agency ideas into production-ready creative outputs that retain intent while being optimised for scale, localisation and automation.
Acts as the final creative escalation point for quality, craft and design consistency across the production ecosystem.

Creative Governance – Production

Serves as the go-to global contact for all creative guidance related to production across multiple formats (motion and VFX, digital, retail assets/POS).
Establishes and maintains clear creative production governance across agencies, production teams and WPP Co.LAB hub teams.
Provides structured guidance to Client Services teams on complex and specialist formats, including the creation of visual guides that support understanding of the retail environment and in-market application.
Ensures creative decision-making supports agreed ways of working, defined scope boundaries and global consistency.

Collaboration & Global Ways of Working

Sets up and leads regular weekly creative sessions with the Manila, Mexico and Europe hub teams to guide them through brand standards, guidelines and design consistency expectations.
Facilitates quarterly global creative reviews to reflect on learnings, share best practice, innovation and review real examples of work across markets and formats.
Works in close partnership with creative agencies (e.g. Ogilvy, VML, Landor and others), WPP Co.LAB and specialist teams to enable aligned, joined-up creative production output delivery.
Acts as a trusted senior creative production partner to global and regional stakeholders, fostering confidence, clarity and collaboration.

Production & Delivery Partnership

Partners closely with the Global Production Director and Studio Leads to balance creative ambition with production realities, timings and budgets.
Supports the transition from master asset creation into creative asset amplification, adaptation and always-on content models.
Ensures production outputs are feasible, efficient and high-quality across multiple markets, channels and formats.
Guides teams through complex or high-risk projects to protect creative integrity at scale.

Commercial & Financial Acumen

Supports creative solutions that deliver against client objectives while fitting within agreed budgets.
Works closely with Client Directors to ensure creative ambition aligns with commercial frameworks, protecting margins and contractual commitments.
Contributes to solutions and decisions around scope, effort and production approach to avoid inefficiency, rework or scope creep (e.g. modular design).
Ensures creative production quality and innovation are delivered in a commercially sustainable way.

Team Leadership & Near/Offshore Capability Building

Leads, mentors and develops creative talent across WPP Production's global network.
Sets clear expectations around creative quality, ownership and accountability across hubs and markets.
Builds creative confidence and capability within offshore and nearshore teams through structured guidance and feedback.
Champions a culture of collaboration, excellence and continuous improvement.

Key Relationships

Global Marketing & Brand Teams
Global Client Lead & Client Director
Creative Agency Partners (Global & Regional)
WPP Co.LAB and specialist teams
Global Production Director & Studio Leads

Requirements

Proven creative leadership experience within large, complex global brands or agency networks (15+ years).
Strong background in creative content production, multi-media formats and scalable delivery models.
Deep understanding of creative governance, innovation practices, brand consistency and global ways of working.
Proven ability to lead across geographies, cultures and disciplines.
Strong commercial awareness and experience working within defined MSAs and rate frameworks.
Confident senior stakeholder with strong client-facing presence.

Success Measures

Consistent creative production output quality and brand integrity across WEA, North America and global production outputs.
Clear, efficient creative governance and decision-making.
Strong creative collaboration across hubs, agencies and client teams.
Creative solutions that meet client objectives while protecting margin.
High-performing, aligned and confident global creative teams.

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Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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Global Creative Director

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