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Warner Music Group (WMG) is seeking a Senior Artist & Brand Manager to lead merchandise strategies for a diverse roster of artists. The role involves managing the day-to-day execution of merchandise campaigns, ensuring they are delivered on time, within budget, and to a high creative standard. Responsibilities include acting as a liaison between label teams, artist management, and internal departments, coordinating cross-functional execution, managing calendars, and overseeing project and budget management. E-commerce and driving sales are key aspects of this position. This is an on-site role requiring 3 days per week in office.
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Company: WMX/Warner Music/Atlantic Records
Job title: Senior Artist and Brand Manager - Merchandise
Reports to: Brand and Artist Director
Role Overview
As the Senior Brand Manager - Merchandise, you will be a dedicated merchandise lead for WMX. Reporting directly to the Artist and Brand Director, you will manage the day-to-day execution of merchandise strategies for a diverse roster ranging from developing artists to established global acts.
You will act as a crucial link between label teams, artist management, and WMX's internal departments to ensure merchandise campaigns are delivered on time, on budget, and to the highest creative standard.
Ecommerce plays a large part for this role and creating great products, campaigns and driving sales for our artists. The role also gets to work with all channels of our business across touring, retail, licensing, VIP and experiential and work closely with label marketing teams.
Key Responsibilities
Label & Artist Coordination
• Day-to-Day Liaison: Serve as the primary daily contact for artist managers and label contacts regarding all merchandise needs and reporting executive level summaries for label leads.
• Artist Development: Work closely with the Director to tailor merchandise strategies to the artist's career stage, guiding developing artists through their first merch drops while scaling up operations for established acts.
• Cross-Functional Execution: Coordinate seamlessly with internal departments (Creative, E-commerce, Production, VIP, and Pop-ups) to ensure all elements of a campaign are executed flawlessly.
Product & Campaign Execution
• Calendar Management: Build, maintain, and enforce merchandise calendars, ensuring product ranges are planned and delivered in time for key moments and achieving commercial objectives (touring, album releases, D2C drops).
• Marketing Collaboration: Work closely with the central and label marketing teams to ensure full support for product launches.
• Creative Collaboration: Brief the creative teams effectively, bringing an understanding of current fashion trends and the specific aesthetic of your artists to the table.
• Quality Control: Review samples and production proofs to ensure the final product authentically represents the artist and meets WMX’s quality standards.
Project & Budget Management
• Campaign Tracking: Project manage multiple merchandise drops simultaneously, keeping all stakeholders updated on timelines, production statuses, comercial results and delivery dates.
• Budget Administration: Track day-to-day campaign spending, ensuring production and marketing costs align with the allocated budgets and profitability goals set by the Director.
Requirements & Skills
• Industry Experience: Proven extensive experience in brand management, merchandise, licensing, or marketing, preferably within the music, entertainment, or fashion industries.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
