Senior Lead, Events & Activation

About BJAK

We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.

We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.

We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.

Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.

Senior Lead, Events & Activation

We are looking for a hands-on and strategic Senior Lead, Events & Activation to drive Bjak’s on-ground marketing presence across ASEAN. You will lead the planning, execution, and optimization of events, activations, and on-ground campaigns to grow brand awareness and user acquisition. You will also guide a small activation team and collaborate with cross-functional departments to ensure every initiative aligns with our brand and business goals.

What You'll Do

• Develop clear and effective on-ground marketing and activation plans aligned with business objectives.
• Lead day-to-day execution of events, roadshows, sponsorships, and activation campaigns.
• Manage and mentor the on-ground activation team to ensure smooth operations and high-quality execution.
• Work closely with Sales, PR, Digital Marketing, and Product teams to ensure integrated and consistent campaign delivery.
• Handle vendor management, negotiations, logistics, and approvals required for all on-ground activities.
• Track performance, analyze results, and provide regular reports to improve future campaigns.
• Manage activation budgets responsibly to ensure strong ROI and cost efficiency.
  

You’ll Thrive Here If You…

• Hold a Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Have 5+ years of experience in events, on-ground activation, field marketing, or brand activation.
• Have experience coordinating teams or leading small groups to deliver high-impact events.
• Are highly organized, hands-on, and able to manage multiple projects simultaneously.
• Have strong problem-solving skills and can adapt quickly when challenges arise on-ground.
• Possess excellent communication and stakeholder management skills.
• Are creative, proactive, and detail-oriented with a strong sense of brand consistency.
• Experience in financial services, insurance, or banking is a plus (not mandatory).
• Fluent in English.
  

What You’ll Get

• Competitive compensation with performance-based rewards.
• Ownership of meaningful on-ground initiatives that directly impact growth.
• A fast-paced, high-autonomy environment where your work truly matters.
• Hybrid work flexibility.
• The opportunity to shape Bjak’s offline brand presence across Southeast Asia.

Our Team & Culture

We move fast. We focus on impact over perfection. Our team builds campaigns that work — campaigns that convert, catch attention, and drive measurable results. Every team member is expected to take ownership, think critically, and deliver execution that is both smart and effective.