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Mojang Studios is seeking a Director, Platform Growth & Ecosystem Marketing for Minecraft to lead growth across key external platforms, ecosystems, and distribution channels. This role will expand Minecraft's reach, engagement, and commercial impact by managing platform partnerships, digital storefronts, Minecraft Education, and strategic ecosystem collaborations. The Director will translate franchise strategy into scalable growth initiatives, leading a team of marketers and program managers. Success requires strategic leadership, business acumen, and strong execution.
At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play.
Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.
We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.
Minecraft is seeking a Director, Platform Growth & Ecosystem Marketing to lead growth across the franchise's most important external platforms, growth ecosystems, and distribution channels. This leader will be responsible for expanding Minecraft's reach, engagement, and commercial impact through platform partnerships, gaming retail and digital storefronts, Minecraft Education, China, and strategic ecosystem partnerships.
The role serves as the bridge between franchise strategy and execution, translating business priorities into scalable growth initiatives across Nintendo, PlayStation, Xbox, Apple, Google, Minecraft Education, and the China ecosystem. The Director will lead a multidisciplinary team of platform marketers, ecosystem marketers, and program managers responsible for strategic planning, partner marketing, storefront growth, and operational excellence.
Success in this role requires a balance of strategic leadership, business acumen, partnership development, and execution rigor. The leader will work closely with Product Marketing, Global Brand Management, Franchise Development, Business Strategy, Digital Marketing, Retail Sales, and external partners to identify new growth opportunities, scale existing businesses, and build durable growth systems that drive long-term franchise impact.
In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!
Lead Minecraft's Platform Growth Strategy
Drive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts by developing strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking new commercial & regional growth opportunities.
Lead Minecraft's Growth Ecosystems
Own the growth strategy for Minecraft's China and Education ecosystems, partnering with product, business, and marketing leaders to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities.
Build Strategic Distribution Partnerships
Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems that increase player access, extend distribution, and support long-term franchise growth.
Lead High-Performing Endpoint Marketing Teams
Lead a multidisciplinary organization spanning platform marketing, growth ecosystem marketing, strategic partnerships, and program management while coaching leaders and building scalable operating models that drive impact through others.
Create Scalable Growth Systems
Develop partnership frameworks, annual planning processes, measurement approaches, and execution models that transform platform, ecosystem, and distribution opportunities into repeatable growth engines for the Minecraft franchise.
Required Qualifications:
Preferred Qualifications:
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Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
