Email Marketing Specialist

The opportunity

We’re looking for an Email Marketing Specialist to support the execution and optimization of our email marketing programs across a growing portfolio of newsletters and media brands. This role focuses on the day-to-day operations of our email campaigns and newsletters—from building and deploying campaigns to monitoring performance and identifying opportunities to improve engagement. As part of the audience development team, you’ll work closely with editorial and operations teams to ensure campaigns are executed accurately, on schedule, and aligned with brand standards. This is an ideal role for a detail-oriented marketer who enjoys campaign execution, testing, and performance analysis in a fast-paced environment.

Employment Level: Early-Mid Level

Employment Type: Contract, 40 hours/week

Location: India

Preferred Working Hours: 1:30 PM to 10:30 PM IST

What you'll do

• Build, schedule, and deploy email campaigns using marketing automation platforms across multiple newsletters and send cadences.
• Write, edit, and optimize email copy to drive engagement, clicks, and conversions while maintaining brand voice and editorial quality.
• Manage campaign execution from planning through deployment, ensuring alignment with content calendars and cross-functional timelines.
• Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, to inform optimization strategies.
• Design and execute A/B tests on subject lines, messaging, and send timing to continuously improve campaign effectiveness.
• Maintain and segment audience lists to enhance targeting, personalization, and overall engagement.
• Support lifecycle marketing initiatives, including onboarding, retention, and re-engagement campaigns.
• Document campaign workflows, testing results, and key insights, while collaborating with editorial and operations teams to improve processes and performance.

Who you are

• 1–3 years of experience in email marketing, campaign management, or newsletter operations within a fast-paced environment.
• Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
• Strong understanding of email marketing fundamentals, including segmentation, deliverability, and performance metrics.
• Proven ability to manage multiple campaigns, projects, and deadlines simultaneously with a high level of organization and attention to detail.
• Experience working with high-volume email programs and large subscriber lists.
• Proficiency in analyzing campaign performance using tools such as Tableau, BI dashboards, or similar analytics platforms.
• Strong writing and editing skills, with the ability to craft and refine content that drives engagement.
• Collaborative and analytical mindset, with experience supporting lifecycle campaigns (e.g., onboarding, re-engagement) and a focus on testing, optimization, and continuous improvement in a remote team environment.
• Must have a working laptop/pc and internet, and a backup connection.
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.

**The duties and responsibilities listed above describe the post as it is in general terms and are not definitive. The job holder is expected to accept any reasonable alterations that may from time to time be necessary. ** 

#LI-Remote

*Please note that, as this is a contract position, no perks or benefits are included with this role.

Work authorization

Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in India at hire and must maintain authorization to work in India throughout their employment with our company.