Senior Launch Manager
About Ever
Ever is a direct-to-consumer dealership built entirely around used electric vehicles. We buy, recondition, and sell EVs through a fully integrated retail and reconditioning operation, making it dramatically easier for people to buy a quality, fully inspected electric car. Headquartered in San Francisco with operations across California, Ever is backed by leading investors and is scaling its footprint to bring trusted, transparent EV ownership to more customers.
The Role
As Senior Launch Manager, you own how Ever opens its next generation of operating sites. You take a location from an empty building to a fully running customer or reconditioning and service center — designing the layout and operational flows, sequencing the build-out, leading the launch team, and delivering an operational site on date and on budget.
Reporting to the VP of Operations and based in the San Francisco Bay Area or Los Angeles, you lead a team of front-end and back-end Launch Managers and functional specialists, and you partner with the Program Managers and functional leaders who support each launch. You bring strategy, budgets, and launch plans to senior leadership for decision and funding. This is a high-ownership, field-heavy role (roughly 75% travel) for someone who loves turning plans into open doors.
What You’ll Own
- Site design & process flow — Design end-to-end operational layouts and process flows for new customer, reconditioning, and service centers — space planning, workstations, vehicle staging, and throughput paths — partnering with Operations, Recon, and Facilities to get the design right before a lease is signed.
- Launch schedule & gate governance — Build and own the master launch schedule for each site with clearly defined phase gates, milestones, and deliverables; drive the critical path and hold cross-functional owners to dated commitments.
- Punch list & site setup — Create and manage the full setup punch list for each location — equipment and tooling orders, vendor and general-contractor coordination, IT and systems provisioning, signage, lifts, and FF&E — through to a fully outfitted, inspection-ready facility.
- Go-live & operational readiness — Stand up sites with full operational capability from day one: staffing in place, SOPs live, systems tested, and a documented go-live readiness checklist signed off before launch.
- On-time, on-budget delivery — Hit committed launch dates and budget targets; surface schedule and cost risk early with mitigation plans, and escalate blockers before they move a date.
- Team leadership — Build, coach, and lead a launch team of 5–6 — front-end Launch Managers who stand up Sales and F&I, and back-end Launch Managers who stand up Recon and Service — supported by 2–3 functional-expert specialists who report into those managers to establish processes and train newly hired employees at each site.
- Cross-functional partnership — Partner with the Program Managers and functional leaders across Operations, Facilities, IT, and People who support each launch; set the plan, standards, and sequence they execute against while owning the overall outcome. (Program Managers support this role; they do not report into it.)
- Strategy, budget & leadership reporting — Develop launch strategy, budgets, and plans for each new site; present scenarios, capital and operating requirements, and status updates to senior leadership for decision and funding.
- Repeatable launch playbook — Capture each launch into a repeatable playbook so every subsequent site opens faster, more predictably, and more consistently as the network scales.
What Good Looks Like
- Sites launched — Open 6–10 new customer, reconditioning, and service sites over the next 18 months.
- On time, on budget — Every site delivered on or ahead of schedule, at or under budget.
- Fast ramp to capability — Each site reaches its target operational capability and throughput within 60–90 days of go-live.
- Staffed and trained before day one — Launch-critical roles fully hired and trained to standard before a site opens — no go-live with open seats.
- A sharper playbook each time — Time-to-open and cost-per-launch trend down with each successive site as the playbook matures.
What You Bring
- Site launch experience — 5+ years standing up and launching physical operating sites, preferably in automotive, EV, retail, logistics, or other multi-site operating environments.
- People leadership — A track record of building, coaching, and leading teams — including other managers and specialists — in fast-paced operating environments.
- Project & program management — A strong project management foundation, with fluency in phase gates, critical-path scheduling, milestone tracking, and dependency management across many parallel workstreams.
- Build-out & vendor management — Hands-on experience with facility build-outs, equipment and tooling procurement, and vendor and general-contractor negotiation and oversight.
- Budget ownership — Comfort building and owning launch budgets and presenting capital and operating plans to senior leadership.
- Cross-functional leadership — A track record of moving people you don’t directly manage — functional experts, vendors, and contractors — toward a single fixed date, and communicating clearly with everyone from a contractor on a job site to executives in a strategy review.
- Bias for action in ambiguity — Thrives in a fast-moving, high-growth environment where the playbook is still being written; structured, decisive, and resourceful under deadline pressure.
- Travel readiness — Able to travel approximately 75% of the time, with extended on-site presence during active launches.
Nice to Have
- Automotive / EV operations — Background in dealership operations, vehicle reconditioning, or service-center stand-up.
- High-growth retail or DTC — Experience scaling multi-site networks in high-growth automotive, retail, or direct-to-consumer operations.
- Methodology credentials — PMP, Lean, Six Sigma, or equivalent process-improvement training.
- Systems & data fluency — Familiarity with operational systems and DMS/CRM platforms, and a habit of using data to drive launch and throughput decisions.
Compensation & Benefits
The base salary range for this role is $140,000–$165,000, calibrated to experience and location. The total package also includes an annual performance bonus, equity, and a comprehensive benefits package including medical, dental, and vision coverage, and paid time off.
Position details
- Department — Operations
- Location — San Francisco Bay Area or Los Angeles
- Travel — Approximately 75%
- Reports to — VP of Operations
- Direct reports — Front-end and back-end Launch Managers, plus functional-expert specialists (team of 5–6)
- Employment type — Full-time
Ever is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees.
