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Assistant Manager/ Manager I, Brand & Marketing, MCI

Sun Life

Summary

The Assistant Manager/Manager I, Brand & Marketing, MCI will lead the development and execution of integrated marketing strategies to enhance Sun Life's brand positioning, drive customer engagement, and support business growth. This role involves shaping brand narrative, overseeing campaign execution, and ensuring a consistent brand experience. Responsibilities include leading marketing campaigns across various channels and managing social/digital KOL activations and co-marketing initiatives. The role requires 5 to 10+ years of marketing experience, preferably in financial services or regulated industries.

Required Skills

SponsorshipPartnershipsDigital MarketingSocial MediaBrand Strategy

Details

Experience Required
5+ years
Posted
~Jun 29, 2026

Description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job description

  • The Assistant Manager/ Manager I,  Brand & Marketing, MCI will lead the development and execution of integrated marketing strategies that strengthen Sun Life’s brand positioning, drive customer engagement, and support business growth. This role is responsible for shaping brand narrative, overseeing campaign execution, and ensuring consistent brand experience across all touchpoints.

Preferred skills

  • Brand strategy, social media, digital marketing, sponsorship and partnerships, events organization

Qualifications

  • 5 to 10+ years in marketing industry. Preferably have experience in Financial Services, InsurTech, Marketing agencies or highly regulated industries.

Responsibilities

  • Lead the execution with cross-functional teams to deliver high-impact marketing campaigns across paid, social media channels, thought leadership, partnerships and offline events. As well manage the social/digital KOLs activations and co-marketing initiatives

Job Category:

Marketing

Posting End Date:

28/08/2026